In a dank and dark industrial basement lies the realm of a modern wizard’s apprentice, where they envision, then create their disruption. Where they derive their power and what sacrifices have been made to get to this point are a mystery, though the products of their spells are obvious: rideable works of art, built to enable transcendence for those lucky enough to partake.
While Em has been known as the WZRD. for many years, I feel like they truly began their apprenticeship when they began crafting their dreams from raw steel. Harnessing the divine intelligence of ancient magic, Em’s long-standing moniker became their expressive direction. The alchemy and creativity of the craft became their passion, but this is no average wizard.
WZRD. bikes officially launched in early 2020 with a focus on progressive geometry and progressive politics. Unapologetic about their radical ideologies, Em forges forward. At the front of the wave, WZRD. geometry is the kind of thing you’re going to see on “progressive” production bikes in years to come. That’s always been the beauty of custom, but not all custom builders have such radical ideals.
Based in Victoria, BC, at the southern tip of Vancouver Island, Em’s designs are inspired by their own relationship with the environment as much as the shortcomings they see in production bikes. We’ll get a bit deeper into the numbers side of Em’s bikes tomorrow, but suffice to say they like their reach long, their bottom brackets low, their seat angles steep, and their head angles slack.
