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The Paul Component Engineering, Monē Bikes, and Sierra Nevada Sierra Recycler Cruiser

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The Paul Component Engineering, Monē Bikes, and Sierra Nevada Sierra Recycler Cruiser

For the 6th year in a row, Sierra Nevada Brewing Co asked Paul Components to build a custom one-off bike for them to show-off at Sea Otter Classic in Monterey, then give-away to raise money for a non-profit. After thinking long and hard about what’s already been done and hasn’t been done at Sea Otter, Paul came up with a wild proposition for a super fun bike that would be a conversation starter for sustainability and environmental thoughtfulness in bicycle manufacturing, the #SierraRecycler. Sierra Nevada loved this idea, being leaders in solar power, recycling, estate farming, transportation, composting, and water reclamation in the craft beer industry. Read on to learn more about how this project came together from the folks at Paul!

From The Pro’s Closet: Ross Shafer’s 1984 Salsa Cycles Custom

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From The Pro’s Closet: Ross Shafer’s 1984 Salsa Cycles Custom

I doubt the readers of this website need an introduction to the brand Salsa Cycles, but what about the brand’s genesis? Today’s From The Pro’s Closet bike features Ross Shafer, the founder of Salsa’s 1984 Custom. This bike, much like Salsa itself, is riddled with lore, so we pinged the lore meister himself, Tasshi Dennis, to dish out the goods. Grab a bowl of chips and a dish of salsa, and get yourself a big scoop below…

the 2021 Sierra Nevada Brewing Co and Paul Component Engineering Sierra Trail Chasers Benefit SBTS and SORBA

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the 2021 Sierra Nevada Brewing Co and Paul Component Engineering Sierra Trail Chasers Benefit SBTS and SORBA

It’s no secret that Pale Ale is Paul from Paul Component Engineering’s favorite beer, and this will be our 4th year collaborating on a custom bike for Sierra Nevada Brewery to show off at Sea Otter and give away to a lucky winner. This year we decided to raise the bar by building up TWO bikes, and using them to help out two of our favorite trail stewardship!

Paul Component Engineering is Throwing a Fun Contest

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Paul Component Engineering is Throwing a Fun Contest

Denis Carrier, aka L’ermitage designed this Paul Touring Canti camp stove as a fun illustration and Paul is asking the question:

If we made a camp stove out of Touring Canti Brakes like this, what would be a clever name? Hell, let’s make it interesting, whoever’s clever name gets the most likes, we’ll send ya a PAUL bottle opener.

Head on over to the Paul Instagram to leave your best comment!

Side note: Do you remember when we collaborated with Paul on limited editon purple Touring Cantis way back when?