Atavism is a throwback trait in humans, like the innate call to make art or tell tales sitting around a campfire. Add a radical love for bicycles and the people who make cycling culture so engaging, and you get us.

Founded in 2006 by John Watson, The Radavist is 100% independently owned, operated, and funded solely by our dedicated readers and advertising partners. The Radavist is a group effort – if you want to join our cause, check out our Group Ride subscription plan.

Group Ride is $6.66 a month or $69.69 a year, and every cent goes to support The Radavist by paying our staff and contributors. As a thank you, you’ll gain access to the Rad Bazaar, a private, peer-to-peer marketplace for selling all things related to The Radavist. Sign up for the Group Ride membership at the Rad Bazaar console here.

We are a group of individuals who share a love of cycling and the outdoors. We believe the outdoors should be respected. Please, pack it in and pack it out. Leave it better even. Remember we’re all ambassadors for cycling so be polite on the road and trails and observe Leave No Trace principles.