Short Stuff: Why Shouldn’t the Bicycle Industry Attend Outdoor Retailer?

The best way to learn is to fall. Both metaphorically and literally. Especially on a bike. If you never lean over and push the boundaries how can you understand traction, physics, and speed? That’s part of the reasoning behind the Rubber Side Up mantra. Push yourself, get air, and yeah, crash. When you fall, you inevitably learn in the process. We all do it, it’s what we do afterwards that makes the difference. Take the inevitable collapse of the tradeshow, specifically Interbike. What could the organizers have done to solidify their holding within the industry? Will they learn from the demise of the tradeshow, or will it be more of the same?

One of the points I made during the Chris King Open House and Industry Summit – other than it being full of white dudes with no women in attendance – was why hasn’t Interbike joined forces with Outdoor Retailer?

Are we not an outdoor industry? Do we not care about the outdoors? The tagline for this very website is “A Group of Individuals who Share a Love for Cycling and the Outdoors.” We ride outdoors, we live outdoors as much as possible. We are not complete, as humans, without the outdoors. So why is the cycling industry so myopic? (more…)

Jan 18, 2019 55 comments
The Mission Workshop RHAKE Gets the VX Ultralight Treatment

Mission Workshop are wizards of bag manufacturing. Their packs have some of the most well thought-out detailing in the industry and with all the hidden buckles, pockets, and straps, come added weight – especially considering you could already be carrying camera gear or a laptop! To alleviate that, the brand often puts out VX material bags that shed some of the weight. The newest bag to get the VX treatment is the RHAKE. A unique bag that pairs exceptionally well with their camera insert. As with all their bags, these are made in the USA with a lifetime warranty. Head to Mission Workshop for more information.

Jan 17, 2019 4 comments
Cobra Racing!

Cobra Racing is a Bicycle Motocross inspired bandit race in Portland, Oregon. Paying homage to BMX, Alley Cats, Cyclocross and all those who create something rad for their community.

Each racer is assigned a number plate and group number. Racers have three opportunities to qualify for the main event. These qualifying races are called motos. Motos are one lap. Pedal hard! Top 2 from each moto make it into the main event.

COBRA Racing provides equal payout for WTF and Men categories.

Jan 17, 2019 14 comments
Deux North: Hunt 7

Duex North took on a 300 mile ride from Los Angeles to the US-Mexico border and back in a sub24 hour ride.

Jan 15, 2019 1 comment
Riding Fixed Up Mountains With Pros: Toms Skujiņš

In Episode 7, the Riding Fixed Up Mountains with Pros team met up with Toms Skujins only one week after his 2018 cycling season, which saw a King of the Mountains Jersey in Tour of California and the Tour De France, a national TT championship (Latvia), and multiple stages won around the world. They chat with Toms about his homeland Latvia, living in Colorado, bike racing, and of course his love of potatoes.

Jan 15, 2019 1 comment
Taylor Phinney Loves Los Angeles

“It’s a place where you can find anything you want to find. Whether that’s a group of people that you click with, or a certain type of food, or a certain community. Whatever you are looking for, there’s something that’s going to connect with you in this town.”

We couldn’t agree more!

Jan 15, 2019 1 comment
iKamper’s New Soft Top Roof Top Tent

We love roof top tents for road trips and MTB outings. They set up in seconds and offer the comfort of a legit mattress, while on the road. iKamper’s new softshell tent offers a lightweight option at 107lbs, with a 10″ closed profile. It’ll sleep 3-4 people and you can add crossbar accessories like bike racks to the top. Check out pre-order pricing ($1,950) at iKamper.

Jan 15, 2019 2 comments
Roll Massif

Other than a super slick video showing amazing riding, what exactly is Roll Massif? It’s eight sportive rides, scattered throughout Colorado, ranging from the deserts to the plains. Head on over to Roll Massif to see more.

Jan 14, 2019 1 comment
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