In huge news, two Portland powerhouses have joined forces under one roof. Sugar Wheel Works and Breadwinner Cycles will now occupy the Breadwinner Cycles space. Check out the whole press-release below and if you haven’t seen our Shop Visit to both shops, check them out in the Related Sidebar column.
Over at the Pearl Izumi Blog, there’s an in-depth look at Breadwinner Cycles to accompany the second video in their “Built” series.
Named after a trail. Well, THE trail that dances along the Little Grand Canyon in the San Rafael Swell, Utah, the Goodwater is a completely capable and versatile hardtail from the team at Breadwinner Cycles in Portland, Oregon. We’ve seen a review on this bike from Gabe Tiller and now here’s Ethan from Breadwinner’s own bike. A massive XL frame with a saddle height so high that I had to use the dropper to get a leg over it, I was impressed with how damn good it looks at a particularly large scale. As a big dude myself, it’s not often I shoot a bike this large!
Spending time at the Breadwinner Cafe was a real highlight of my trip to Portland and maybe next time I can pull Ethan out on a ride. The last ride I had with Tony and Ira resulted in some of my favorite Portland MTB photos…
Coffee and bikes. It’s a timeless pairing and one that Breadwinner Cycles, the Portland-based framebuilding operation, has embraced with their new cafe and shop. It’d been since 2015 when I got to visit their facilities, which at the time were in Tony Pereira’s house. Tony and Ira Ryan make up Breadwinner, along with some of their employees. Last year, Breadwinner opened their new shop and an adjacent cafe, along the bicycle expressway off North Williams. Since then, it’s become a hub for people meeting for group rides, or laptop-toting freelancers, and tourists like myself wanting to peek into the process that is making a Breadwinner.
While I was shooting photos at Breadwinner, Russ from Path Less Pedaled showed up to do their shop visit video, which is very informative, so check it out!
For brands like Breadwinner, nothing is ever 100% finalized in terms of bike geometry and design. Particularly when it comes to Tony Pereira’s pursuit of the perfect hardtail. With already three hardtails – the Goodwater, Bad Otis, and JB Racer – in their catalog, Tony is always looking towards the future of hardtail design, oftentimes experimenting with tubing, geometry and other details to set Breadwinner’s bikes apart from others in the market.
Last month, we took to Bend, Oregon for the Chris King Swarm event, and Tony was riding this new Breadwinner Prototype. Built with Veriwall stays, a vintage Zona downtube – hence the bend at the head tube junction; modern mtb forks don’t hit the downtube like vintage ones used to – PAUL Klampers, PAUL Boxcar stem, and SRAM Eagle GX. Tony has always been a Shimano guy, but was interesting in trying out a lot of new parts, as well as some geo tweaks on this 150mm travel hardtail mountain bike. Then, to top it off, the chassis is rolling on Sugar Wheel Works wheels!
Breadwinner, like all small brands, wants to avoid stagnant bikes and one way of keeping the waters moving is experimentation. From the looks of this prototype, they’re moving in the right direction.
Keep an eye on Breadwinner for more updates! Got any comments or critiques? Let’s hear them!
Follow Breadwinner Cycles on Instagram.
Bicycles are often the by-product of their environment, their peer group, and their community. Sure, that might be extending a lot of credit to an inanimate object, but over the years, it’s easy to see that people often kit out their bikes based on these conditions. For people like Annalisa, from Endurance PDX and the We Got to Hang Out podcast, her road bike is a by-product of her community in Portland.
Next door to Endurance PDX is a little company called Breadwinner Cycles. Perhaps you’ve heard of them? Tony and Ira, along with a very talented team, build beautiful bikes, designed to be ridden hard on various terrain. The Lolo is their classic, rim brake road bike with room for chubby road tires and a beautiful paint job. Annalisa built her bike up with Chris King parts, another Portland, Oregon-based company and wheels built by none other than Sugar Wheel Works, you guessed it, yet another company that calls Portland home.
While Annalisa was in town doing bike fits at Golden Saddle Cyclery and interviewing Jen Whalen for their latest podcast, I took this Red 22 eTap-equipped roadie to the photo wall for some up close and personal photos.
Thanks to Annalisa for being such a positive and supportive voice in the cycling industry. I can’t wait to come hang with y’all later this summer.
People often refer to steel road bikes as “lifetime” bicycles. A few years back, Reilly was looking for just that, a lifetime road bike. He scoured the internet, looking at all the offerings before settling on Portland’s Breadwinner Cycles and their Lolo road bike. These frames are made in-house, at Breadwinner in Portland and can be configured with various options directly from their website. Reilly’s build is beautiful, without being flashy, relying on Shimano Ultegra’s longevity to keep the wheels and gears turning.
A Matte Sand Breadwinner G-Road at Grinduro
Photos by Kyle Kelley, words by John Watson
For Grinduro this year, many framebuilders brought their baddest rigs out to get coated in the infamous Quincy dust. In the mix was Breadwinner Cycles from Portland and in tow was this very special version of the Limited Edtion G-Road, painted in Matte Sand and built with an emphasis on made in the USA componentry. This includes a kit based around the 27.5″ wheel and tire platform, perfect for packin’ in plenty of rubber to absorb the rough and rocky terrain, while relying on Chris King for the BB, HS and hubs, White Industries G30 Cranks, Velocity Cliffhanger rims in 27.5″, Thomson stem and seatpost, Paul Klamper brakes, Silca Impero Frame Pump and last but not least, trusty King Cages. Top off this stellar build with an Igleheart fork with cargo cage mounts and you’ve got one trusty and capable shred sled.
Bikes that look this good need very little introduction and at this point, everything Breadwinner has been putting out over the past few years has been enticingly shreddy! If you’re interested in one, holler at Breadwinner!
Listen up, if you’re in the market for a US-made “all road” or “g-road” bike, tune into this post right now. Breadwinner Cycles have been working hard on a limited edition frameset, along with Chris Igleheart. These framesets have a classic, segmented, Igleheart fork. Chris Igleheart arguably created the segmented fork, so this is a chance to own a piece of classic cycling design, with the modern performance of a Breadwinner. These bikes are sold as a complete only and start at $6395 as shown. As with every Breadwinner, you can add as many custom options as you’d like. Simply head to Breadwinner to see more information.
Komorebi (木漏れ日) is a Japanese word that roughly translates to “sunlight shining through the leaves of trees.”
Jocelyn, aka “Jocey” Gaudi found herself in Los Angeles this past weekend to lead the latest ladies-only Golden Saddle Sunday Social on bikepacking. Over the years, Jocelyn has undertaken extensive bikepacking trips and has learned a lot about not only the ins and outs of backcountry exploration, but how to lead groups of women, of various experience levels along the way. Her leadership skills landed her on the Komorebi Bicycling Team, a group of women who explore the wilderness by bike, organize trips and inspire others to venture into the woods.
The team is sponsored by Breadwinner Cycles, Portland Design Works, Phil Wood & Co., Velocity USA, and White Industries. This group of ladies ride the Breadwinner Komorebi rigid mountain bikes, specifically designed with off-road touring in mind. I’ve always loved the look of this bike and it was great seeing Jocelyn’s all dirty from recent expeditions.
Many thanks to Jocelyn for venturing down the coast to sunny Los Angeles and helping grow the love of the sport with women everywhere.
Man oh man. Tony from Breadwinner Cycles found this Yamaha in a junk yard years ago and has been tinkering with it ever since. Working on his café racer is a hobby of his. Everyone needs a break from bikes once and a while, so for him, working on this machine brings a much-needed distraction from working on Breadwinner.
A while ago, he built a rack for his Bad Otis, enabling him to drive his moto to the trails, versus his pickup. The rack is completely secure and while in transport, the rear wheel of the MTB comes off and is strapped on the side but for NAHBS, he left it on for display purposes. Then, to top it off, he resprayed his Bad Otis to match!
Breadwinner delivers another elegant disc road with their Lolo Disc. This time rendered in silver surfer… See more at the Breadwinner Cycles Flickr!