Rivendell’s merch offerings seemingly always nail the mark. Take these “Always Swimming Upstream” Fish Hoodies for example. What better way to describe the brand’s unique approach to bicycle design? They’re discharge printed on heavyweight Independent Trading Company blanks and available in green or heather grey and are stock for $60 and shipping today from Rivendell.

Want to see countless examples of how Rivendell swims upstream? Take a look in our Archives below. As the longest-running “alt cycling” website, we know a thing or two about swimming upstream, too!