During the fabrication of a Pursuit Cycles, Carl Strong’s custom carbon brand, each of the six sections of the MUSA carbon frame come out of the mold and then are printed with some stats. This includes mold number, frame size, layup version, and a number of parts made from that mold, then finally weight is handwritten on. Eventually, when the frame is complete and getting prep for paint these notes are removed. As this bike was one of the firsts Lead Out ARs to be produced this idea hooked me, I loved the process and tracking, I wanted to play into that. Taking some inspiration from recent sneaker trends as well. I decided on a Helvetica style to the point design.
Last year, ENVE opened its doors to the public for an Open House event. Once inside, visitors took a tour of its Ogden, Utah facilities and were greeted by two-dozen custom bikes from builders across the globe. This year the pandemic forced ENVE to pivot a bit, holding a virtual tour and framebuilder showcase they’re calling the Builder Round-Up. We’re pleased to once again host this showcase, with two-part coverage, so read on below for part two of a full breakdown on these Beautiful Bicycles along with a few teasers of new ENVE product…
Remember Pursuit Cycles? If you’ve never heard of them, head to our Shop Visit gallery. Once you’re up to speed, check out the LeadOut. Find out about what the LeadOut is and where it sits in their lineup at Pursuit Cycles!
Subverting adages is something Carl Strong has made a career from. Take the classic quote by Keith Bontrager: “Light, Cheap, and Strong, pick two.” That old saying need not apply here, because a Strong Frame is light and cheap when you consider “knowledge is wealth” and when you buy a Strong Frame, you’re buying some of that knowledge earned through a lifetime of building bikes.
Carl Strong began to tinker with making bicycle frames in the late 80’s, before setting up shop in his grandma’s garage in the early 90’s. Now, over 3,000 frames later, he is smashing yet another adage: “You can’t teach an old dog new tricks.” Not that Carl is a dog but you get the idea. This year, Carl had a big announcement for the industry. He has built another brand, all within the walls of his small, yet efficient shop in Bozeman, Montana: Pursuit Cycles.