Rollout with Easton
Oct 8, 2018
Easton gives us a look at their brand, from various vignettes and users.
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Who is the Radavist?
A group of individuals who share a love of cycling and the outdoors. We will always stop for a photo, or to hit a jump. Rubber side up!
We believe the outdoors should be respected. Please, pack it in and pack it out. Leave it better, even. Remember, we’re all ambassadors for cycling, so be polite on the road and the trails and observe the leave no trace principles.
What does the Radavist mean?
Rad + Atavist = RADAVIST
Why does a porpoise surf a wave, or a sea otter slide down a rock? Atavism is a primal trait in humans and animals that drives us to do what we do – what ought to come naturally – it’s the inherent nature of living things to play. Atavism is why we ride the way we ride; From mashing the city on a track bike, riding singletrack on a ‘cross bike and shredding trails on a mountain bike. Take the time to get rad and tell the tale.
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