Apparel Made in California

Let’s just say, I met the Cedar Cycling guys after chasing them down, ultra hungover at NAHBS. Neil and Jeremy have both been around the industry for long enough to know what they wanted in a cycling line. They wanted to create simple, classic cycling apparel, made to be worn everyday and they wanted to make by hand it in California. We got to chatting and immediately, I knew these two meant business. They showed me some samples of their merino garments and I was sold on the quality, right off the bat.

A couple of emails back and forth and the word “collaboration” was tossed around, so the last time I was in SF, I sat down with Jeremy and Neil to discuss a run of jerseys, all made in the USA and designed to be your go-to kit for year-round riding.

Check out more by clicking the photo above or here to open in a new tab.

The Cedar Cycling site is now live. Their first run of jerseys, merino base layers and tees are in stock now, ready to ship. Head over to check out the details.


  • Andrewmc

    I understand the appeal of understated cycling clothing, but how many cyclists can afford $240 for a single jersey and a base layer? Who is buying this clothing? 

    • Steven Choi

      I kind of agree.  To be perfectly honest, at that price point, it has to be a compelling reason to purchase their product over Rapha, who already have well-earned reputation for quality.  To get me to change, it’s going to take a lot (SAS I think understood that well and positioned themselves sliiiightly differently than the Rapha aesthetic.)

      Now, if this “collaboration” means that we might get a Prolly jersey that’s different from the Milltag one, that might indeed be that compelling reason.

      • carrie

        The fact that Cedar clothing is hand-made in California, from goods nearly all sourced from the US (and, of course, NZ or Australian wool) is a very compelling reason. Rapha sells at these price points, but for no compelling reason – they make everything in China at much cheaper production costs, so the prices you see for Rapha items include much, much more pure profit markup. People have been so conditioned these days to expect so much for so little – but you have to understand that, when you’re using very high quality components through and through, taking the time and effort to design a superior product (and go through many iterations to get there), and then manufacturing everything in a way that contributes to your local economy, you can’t expect a performance garment to cost $50. You’re also not going to throw it away after a few months and go get a new one. 
        I’ve also ridden in Rapha products for years, and while I was at first very excited, I soon became rather disappointed – my baselayers and jerseys have not worn well at all, and started stretching, becoming discolored, and pilling within only a few washes. The Rapha stuff also looks great when you’re not cycling, but pulls a bit strangely when you’re actually using it – it seems to be more engineered for look off the bike than it is for actual performance. Rapha is a great marketing machine, but they’re not through-and-through cyclists. I’m excited to see small, local, cycling-crazy companies like Cedar trying to take what Rapha is doing and elevate it to the next level. 

        • this ^ and I still wear the shit out of Rapha. I just like options.

          • Yeah, more options = more competition = better products = better for everyone.

            Also, their return & crash replacement policies are very generous and just a little insane.

        • njvaldes

          Not to mention that $160 for a jersey really isn’t that bad when you consider nearly every mainline company sells their premium line starting at the $140 price point.  I’ll always pay extra for quality (the verdict is still out on cedar…haven’t received mine yet but I anticipate good things), ingenuity, and ethical production means.  

          From a stylistic stand point it’s nice to see more and more companies going away from the ‘your skin as a billboard’ aesthetic.  I’d much rather carry my off the bike style onto the bike in the form of comfortable, functional, quality-made garments in solid colors without large endorsements.  I’m looking forward to the day when a Cedar or SAS produces some bibs!  Still haven’t found a domestic bib that is comfy all day, holds up, and isn’t loud.  Whatever happened to black bibs all the time?!

          • agreed with all of this. I should hire you two to write reviews for me. haha

          • njvaldes

            I would love to review more…I just need the cash flow to purchase all the goods I want to review. I figure $160 jersey is doable.  

    • ty

      ^ this.

      • The same people that spend money on Chris King, Phil Wood, PAUL and Profile on their bikes. Buy cheap, buy twice. 

        • and drink Bourbon over Scotch… ;-)

          • drink Talisker and then talk to me
            but that piece on van winkle was nice!
            gotta’ find you some Green Spot Irish

            thinking about replacing my cinelli plastic plugs with some nice whisk(e)y plugs

  • Got me a Milltag, but love me some wool … 
    Looking forward to what you guys come up with.  Just remember, Black is Baller.

    • *balleur

      We’re doing a grey with some accents and a few little details. It’ll be classy and still “cool” enough for texASS summer.

      • grey is good.  full zip (of course)
        remember that “bite grip” detail (which really does work well) from Rapha … always makes me snicker
        where ya’ gonna’ hide the story of the Necronomicog?

  • looking forward to the collabo dudes

  • B $

    I’m liking the pocket detail for the pump. Similar prices to other wool goods. Why buy this over Rapha? Made in Cali. Support local ideas, products, and jobs versus offshore manufacturing and marketing story lines. I think there is a niche for these smaller companies to fill and I hope they are successful based on their fit, design, and craftsmanship. That is what defines a great product for me and why I’m willing to pay for it. Not once has the performance of a garment been improved by the video produced to show it off. Side note that Rapha is everywhere I appreciate uniqueness while it lasts. Damn I’m bored at work.

  • looks awesome. PURCHASED.