How big of a sale? So big that this Pure Road frame, which usually retails for $2,600 is now on sale for $1,300. That’s half off. The sale applies to complete bikes as well, which have thousands off. Don’t miss out on this opportunity to add titanium to your bike stable, and to help out a small brand keep their lights on during these hard times. To top it off, Why is offering free shipping worldwide. Head to Why Cycles for more.