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An Afternoon in Santa Cruz with Keith Bontrager

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An Afternoon in Santa Cruz with Keith Bontrager

Last summer, after Keith Bontrager spoke at Mission Workshop, I got to spend a few hours with him back in his home town of Santa Cruz, California. The intention was pretty simple, gather some ‘lifestyle’ photos for Trek and Bontrager to use in ads, magazines and their photo annual book.

The 2014 Trek CXC Cup Pro Men – Kevin Sparrow

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The 2014 Trek CXC Cup Pro Men – Kevin Sparrow

The 2014 Trek CXC Cup Day 01
Words and photos by Kevin Sparrow

It’s not too often we get cross weather like this in Wisconsin. The sky cleared up and dried the course for the pro race. Its always a treat to have big names show up for races here and they didn’t disappoint.

The course was on the Trek Factory grounds in Waterloo, Just 15 miles outside of our state’s capitol. Riders from Chicago and Minneapolis were thick in attendance.
The big names in attendance were Powers, Johnson, Driscoll, Mcdonald, and Berden just to name a few.

From the get go Jeremy Powers had a pulled away, looking strong through the race as Tim Johnson and Shawn Milne battled for second. Most of the spectating was done on a super steep down and up section that many fell victim too. Powers held his lead and went on to win day one of the event.

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Trek Factory Racing: Jens Voigt Farewell Tour Madone 7 and Kit

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Trek Factory Racing: Jens Voigt Farewell Tour Madone 7 and Kit

To bid Mr. “Shut Up Legs” adieu, Trek has created a chrome bike, helmet, shoes, and custom kit.

“Jens’ team-issued Madone 7 Series is a chrome-colored vision that took Trek Project One artists more than a week to perfectly polish. Trek designers, having worked with Jens in the past, understood the moments and teams throughout the rider’s seventeen year career that hold the greatest significance and incorporated them through a graphic that runs the length of the top tube. The down tube includes a running tally of the number of souls Voigt has crushed in his career of attacking, though the number is a conservative estimate…”

Clement Chevrier’s PRO Trek Madone with SRAM Wireless

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Clement Chevrier’s PRO Trek Madone with SRAM Wireless

This is by no means a “secret”. Plenty of other sources have covered SRAM’s new prototype wireless shifting. All I’m doing here is showcasing a PRO bike that just happens to be using this new technology…

When a company goes through years of PR&D, in house testing and thorough engineering, the next phase is getting said product out on the bikes of PRO cyclists. This year at the Amgen Tour of California, SRAM unveiled a new piece of technology on the Trek Bissell Cycling Team: wireless shifting.

All I can do is show you Clement Chevrier’s Trek Madone team bike, you can make any assessments yourself. If, for example you wanted to guess what it’s like to ride it, go for it. If for example, you wanted to guess how it shifts or sets up, go for it. If for example, you think it’s “dumb” or “stupid”, by all means, you’re entitled to your opinion, but remember, you’re not PRO!

One thing I will say is that you’re in for a surprise… Thanks to Criag, the Bissell mechanic for hooking this one up!