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Sven Nys’ SSCXWC PDX Trek Crockett Cross Bike

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Sven Nys’ SSCXWC PDX Trek Crockett Cross Bike

Sven Nys’ SSCXWC Bike
Photos by Jeff Kennel / Justin Blumer and Sean Talkington, words by John Watson

Each year, SSCXWC lands in the lap of some innocent city, only to have its parks, streets, and bars invaded by hundreds of singlespeed-wielding maniacs in search for mud. This year the event found itself in Portland, Oregon, the bastion of debauchery when it comes to illicit bike races but I’m not even sure the organizers of the PDX event knew what was in store for them or their event. At some point, Trek felt that it would be a good idea to bring a recently-retired ‘cross world legend into the party. Yes, the one and only Sven Nys. For the guys at Trek and Sven, it would prove to be the perfect opportunity to create a special bike for the event and maybe up the ante for future SSCXWC races.

Justin Blumer from Trek described the design process as:

“Like most great ideas, the appearance began as a somewhat whimsical “what if we…” conversation amongst designers at Trek, who went on to make it happen and collaborated on the bike’s custom graphics. The scheme is a collage of tattoo-style art highlighting Sven’s career and celebrating the debacherous spirit of the event.”

As soon as the event unfolded, the internet was filled with “Jump the shark” memes, but isn’t that the role of events like this? Surprise the attendees, no matter how ridiculous and even if there is some shark jumping to unfold, it’ll most likely be in the mud pit.

Thanks to Sean from Team Dream and the boys at Trek for sending these images over! And to Sven for keeping the stoke high.

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Follow Trek on Instagram, Sean on Instagram and Sven on Instagram.

An Afternoon in Santa Cruz with Keith Bontrager

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An Afternoon in Santa Cruz with Keith Bontrager

Last summer, after Keith Bontrager spoke at Mission Workshop, I got to spend a few hours with him back in his home town of Santa Cruz, California. The intention was pretty simple, gather some ‘lifestyle’ photos for Trek and Bontrager to use in ads, magazines and their photo annual book.

The 2014 Trek CXC Cup Pro Men – Kevin Sparrow

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The 2014 Trek CXC Cup Pro Men – Kevin Sparrow

The 2014 Trek CXC Cup Day 01
Words and photos by Kevin Sparrow

It’s not too often we get cross weather like this in Wisconsin. The sky cleared up and dried the course for the pro race. Its always a treat to have big names show up for races here and they didn’t disappoint.

The course was on the Trek Factory grounds in Waterloo, Just 15 miles outside of our state’s capitol. Riders from Chicago and Minneapolis were thick in attendance.
The big names in attendance were Powers, Johnson, Driscoll, Mcdonald, and Berden just to name a few.

From the get go Jeremy Powers had a pulled away, looking strong through the race as Tim Johnson and Shawn Milne battled for second. Most of the spectating was done on a super steep down and up section that many fell victim too. Powers held his lead and went on to win day one of the event.

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Follow Kevin on Instagram.

Trek Factory Racing: Jens Voigt Farewell Tour Madone 7 and Kit

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Trek Factory Racing: Jens Voigt Farewell Tour Madone 7 and Kit

To bid Mr. “Shut Up Legs” adieu, Trek has created a chrome bike, helmet, shoes, and custom kit.

“Jens’ team-issued Madone 7 Series is a chrome-colored vision that took Trek Project One artists more than a week to perfectly polish. Trek designers, having worked with Jens in the past, understood the moments and teams throughout the rider’s seventeen year career that hold the greatest significance and incorporated them through a graphic that runs the length of the top tube. The down tube includes a running tally of the number of souls Voigt has crushed in his career of attacking, though the number is a conservative estimate…”

Clement Chevrier’s PRO Trek Madone with SRAM Wireless

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Clement Chevrier’s PRO Trek Madone with SRAM Wireless

This is by no means a “secret”. Plenty of other sources have covered SRAM’s new prototype wireless shifting. All I’m doing here is showcasing a PRO bike that just happens to be using this new technology…

When a company goes through years of PR&D, in house testing and thorough engineering, the next phase is getting said product out on the bikes of PRO cyclists. This year at the Amgen Tour of California, SRAM unveiled a new piece of technology on the Trek Bissell Cycling Team: wireless shifting.

All I can do is show you Clement Chevrier’s Trek Madone team bike, you can make any assessments yourself. If, for example you wanted to guess what it’s like to ride it, go for it. If for example, you wanted to guess how it shifts or sets up, go for it. If for example, you think it’s “dumb” or “stupid”, by all means, you’re entitled to your opinion, but remember, you’re not PRO!

One thing I will say is that you’re in for a surprise… Thanks to Criag, the Bissell mechanic for hooking this one up!