Ride to the Beach with Your Board and Brews on the Poler Surf Jammer

While fatbikes might be at home in wintery environments and locales where it snows more than the sun shines each year, over time these strange bicycles began to migrate to sandy regions. From the Mojave to the Oregon coastal dunes, fatbikes have spent a fair amount of their short-lived existence on Earth shredding sand. With their high volume, low pressure tires, suddenly you can pedal for great distances through thick sand. Something not really possible on a bicycle prior. Visit any beach town, especially one with a high influx of tourists and you’ll find some janky fatbike sitting next to a beach cruiser and soft top surfboards in the rental fleet.

That’s not what’s going on here, I can assure you.

When Poler was in the middle of designing their new Laguna Beach store, Benji, the owner hollered at Erik Nohlin, industrial designer at Specialized and general bad-ass to design a bike for the shop. Having already worked together on the Poler AWOL, Erik knew the kinds of detailing Benji would want. Now, what kind of bicycle he’d want to display in the space was up to Erik’s discretion.

Since Poler has a surf team and a hankering for clever camping products, Erik decided on a surf bike, looking to the Specialized FatBoy for the launching pad. Perfect for sand, lightweight and with a gearing easy enough for anyone to trudge over or around dunes, the FatBoy was the perfect beginning for the bike but it needed something new… Something custom.

Ride to the Beach with Your Board and Brews on the Poler Surf Jammer

Erik enrolled the help of his new intern, Dylan Buffington to design, fabricate and finish a FatBoy surfboard camping trailer, complete with flip up table, integrated camping stove and tons of cargo capacity, it even uses a FatBoy wheel. After a few emails back and forth with Benji and the other creatives at Poler, fabrication began. They’d even modify the stock carbon fork to take a Pizza Rack and paint the whole damn thing a beautiful ombré fade to match coastal sunsets. Then, on the inside of the stays and fork blades, wind and wave current patterns act as accents. Now, what about a name?

Ride to the Beach with Your Board and Brews on the Poler Surf Jammer

Surf Jammer!

What you’re seeing here is a one-off project, done in-house at Specialized’s HQ in Morgan Hill but there’s nothing stopping you from making something similar. All it takes is some basic fabrication skills, paint and patience. If you’d like to see the Surf Jammer in person, head to the Poler Store in Laguna Beach!

Poler Laguna
1360 S Coast Hwy, Laguna Beach, CA 92651
Open daily · 10AM–8PM