Radar Roundup: Yeti Goes Direct to Consumer, ORNOT Daily Alpha Vest, Studio51 Cycling Jewelry, 7mesh and Ciele, Wolf Tooth Color Shop Pops, and Bicycle Upcycle Cycle


Radar Roundup: Yeti Goes Direct to Consumer, ORNOT Daily Alpha Vest, Studio51 Cycling Jewelry, 7mesh and Ciele, Wolf Tooth Color Shop Pops, and Bicycle Upcycle Cycle

Our Radar Roundup compiles products and videos from the ‘net in an easy-to-digest format. Read on below for today’s findings…

Yeti Cycles Goes Direct to Consumer

Though Yeti bikes will still be sold at independent retailers, consumers will now also be able to buy them directly from the Colorado brand’s website. Direct-to-consumer prices will be the same as those offered by Yeti dealers. And those dealers will be given another chance to make the sale when a customer shops through Yeti’s site. Before checkout, a feature on the purchase page will automatically tell the customer (whose browser location permissions are on) if there’s a dealer within 300 miles that has the bike they’re looking at in stock. They’re then given the option of contacting that shop, or continuing on with the online purchase.

According to Yeti CEO Chris Conroy, “Our customers have expressed interest in buying directly from Yeti Cycles,” which does make sense. Yeti’s customers are likely already established riders who may not need or want the shop experience. Maybe that’s why this model has been catching on lately.

Intense, Specialized, Evil, Kona, and even Trek all have consumer-direct options.

ORNOT Mens Daily Alpha Vest $186

While down and synthetic vests get lots of love, their lack of breathability is undeniable. That’s why ORNOT created the Alpha Daily Vest. Using Polartec® Alpha® Direct 90gsm as its foundation, the result is a vest that not only insulates but also wicks and breathes during active movement.

Every vest is handmade in Oakland, CA, outfitted with YKK zippers, and crafted love.

Outfit with multiple zippered pockets and still light enough to pack away in a hip or frame bag, products like this quickly become a riding staple.


  • Exceptional wicking qualities.
  • Casual fit for use both on and off the bike.
  • 2 front zippered pockets, one rear zippered pocket.
  • Outstanding warmth-to-weight ratio – 285 grams (size medium).
  • 2-way front zip for venting and rear jersey pocket access.
  • Rear panel made using deadstock Polartec® Thermal Pro Hardface®.
  • 90 gsm deadstock Polartec® Alpha® insulation.
  • Breathable stretch-woven face fabric.
  • Constructed with bluesign®-approved materials which conserve resources and protect the health of the environment, workers, and you.
  • Sewn in Oakland, California.

See more at ORNOT.

Studio 51 Cycling Pendants and Charms

Original and premium jewelry for cyclists that captures the spirit of the sport is a rarity. Until now. Studio 51, a small startup run by passionate cyclists, is crafting inspirational, upscale charms, talismans, and pendants from recycled materials to add magic to every ride.

The brainchild of founder Oliver Bootmann, who spent over 15 years as a creative director and brand executive in the jewelry and accessories industry in Europe and the USA, Studio 51 items are handcrafted in Rhode Island, USA in brass, stainless steel, gold, and recycled, biodegradable acetate, a lightweight material commonly used in eyeglasses production. All Studio 51 items are nickel-free, hypoallergenic, and made to be worn on and off the bike.

Check out the full lineup at Studio 51.

7mesh and Ciele HDcap $70

7mesh and ciele athletics are excited to announce their first joint adventure (collaboration) with the launch of the HDcap 7mesh x ciele, a winter riding cap which blends innovative 7mesh fabric technologies with ciele athletics modern design thinking.

The HDcap utilizes proprietary 7mesh WTV, an advanced, lightweight loft fabric with a woven wind protective outer face, to provide cozy comfort across a wide range of fall and winter conditions. WTV fabric is Bluesign® approved, Oeko-Tex® Standard 100 certified, and PFC and PFAS-free, ensuring the fabric is made to the topmost levels of safety and reduced footprint.

Cele’s design blends modern styling cues and a rear reflective strip with classic winter cap details, like a drop tail to cover the neck, and a built-in visor to keep rain and winter glare out of the eyes. The HDcap is certain to be an everyday favourite on and off the bike.

See more at 7Mesh.

Wolf Tooth Color Shop

Wolf Tooth is O R G A N I Z E D when it comes to its anodizing color array. The brand just launched its Wolf Tooth Color Shop, where you’ll find anodized components, multi-tools, and accessories categorized by color. Select your headset, ReMote, chainring bolts, seatpost clamp, grips, multi-tools, and more from several colors that match the style of your bike.

Peep the rainbow at Wolf Tooth.


Bicycle Upcycle Cycle – Zero Waste Life

Discarded bicycle parts get another go around after being repurposed into accessories… Unfortuantely, NHK World disabled embedding so you have to click out to YouTube to watch it.




Stuff we see on the ‘net that causes pause…

Photo by @rodeolabs

Rodeo Labs just announced its UDH hanger:

“Pssst, our UDH (“ugh”) slider kit for Flaanimal 4.0, 4.1, 5.0, and Titanium is available for ordering and will start shipping next week at Rodeo-labs.com.

Kit includes left and right side sliders, a new UDH spec through axle, and required hardware for the conversion.”

This made the rounds on our Slack channel with laughs abound. Well done, team!

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