The name Serotta, at least to me is synonymous with quality steel and that was one of the ideas they were pushing at the 2011 NAHBS. While they had their high end road bikes on display, their well used steel bikes stole the show! Each bike was the first of its lineage in the Serotta line.
Check out a slideshow from my coverage of the 2011 NAHBS Serotta Custom Bicycles booth below!
These photos are also at my Flickr!