Collaborations like this are too good to not mention. High fashion brand Vetements developed a pair of sunglasses with Oakley by attaching spikes to lenses, offering more a more intimidating look to the sporty shades. Don’t get too attached though, these shades range from $890 to $1,035. Or you could just do it yourself.
Photos by Dylan VanWeelden
To say Trans Cascadia is a lot of work is an understatement. It’s an unprecedented undertaking in the backcountry of Oregon’s Cascade Mountains. Since its inception, various companies have come on board to assist in the trail work team’s efforts. Earlier this year, we looked at the Sycip eMTB the Shimano team worked on and now, Oakley announces their partnership with the race. Check out the full press release below!
For Cav, cycling is life, but family comes first.
Team Dream GTFO to Oakley’s HQ
Words and photos by Sean Talkington
Just about a year ago we brought over a French intern named Thibault to work with us here at Team Dream. Thibault (or Tebow as America now refers to him) had been working at Mavic during my first trip to the Tour de France and was sent out numerous times to pick us up in a van when the Peugeot 574 would break down. After some long hours stranded on the French roadside with Tebow, we became friends, and one night after a few glasses of rosé I offered him a job with us at Team Dream here in Los Angeles. To be honest I had no idea how crazy it is to obtain a work visa for a foreigner but after a lot of paperwork and a few site inspections at The Cub House we finally got Tebow to Los Angeles!
Oakley’s heritage with cycling runs deep and while there have been some super kooky (hey, in a good way!) designs over the years, their latest two additions offer vivid aesthetics, resulting from the brand’s ongoing attempt at making the best looking, best performing eyewear for cycling. Both the Field and Flight jackets were designed with ventilation and full-frame viewing, ideal for on and off-road riding. Head to your local Oakley dealer to check them out in person and to Oakley for more information and colors.
After dominating the cycling eyewear market for decades, Oakley has decided to throw their hat, err helmet into the apparel and accessory ring. With multiple cycling kit designs, gloves, packs and three helmet designs, Oakley hopes to bring something for everyone with this new launch, from the aero-roadie to the all-day endurance road bike dirt rider. This entire collection will be available in February 2018. Check out more colors and helmet designs below and see more at Oakley.
For fans of the Tour, Oakley just released a commemorative pair of Radar Pace sunglasses, complete with unique Prizm lenses, overlayed with the Tour’s logo. Your local Oakley dealer should have these in stock now, if they don’t you can order them and check out more information at Oakley. For fans of the Jawbreaker, Evzero and Radar Path models, don’t fret, there are special Tour editions of those too.
This video was created by the creative team at Steel Magazine for Oakley and features three riders, Charles, Mattews and Sven. Each are shown riding the streets of Paris, in contrast to racing the painful roads of the Paris-Roubaix in adverse weather conditions…
Each piece of eyewear in the Green Fade Collection is unique, be it the EVZero, Jawbreaker, Radar EV, Flak 2, Radarlock or Frogskins, these sunglasses are all hand-painted by professional athletes. Check out more information and stock at Oakley.
Oakley followed Chas as he rips through SF on his brakeless track bike. Watching this guy ride is like watching a downhiller take on a World Cup. So smooth and in control at all times. Good stuff guys!
Hypebeast recently went to London and visited the Oakley In Residence space where they interviewed Chas from Mash. Check it out.
Cycling isn’t a new thing for Oakley. As a company, they didn’t see a potential market and invent a legacy or shift marketing dollars in order to tap into it. From supporting Greg Lemond back in the day to working with Mark Cavendish on modern eyewear. They’re an iconic staple heavily vested in creating not only performance eyewear for professional athletes, but supporting scenes and dare I say cycling’s outlying “cultures.”
Their In Residence spaces are designed around a specific use or program. It began in Los Angeles with a Studio, which centered around the art surrounding LA skateboarding and has now moved onto London, where the In Residence Workshop operates as a hub for cyclists.
Nestled on Exmouth Market, a small one-way street that shuts down to vehicular traffic at night for the pubs and restaurant patrons to enjoy, the Workshop is an ideal pre or post-ride meet up. There’s coffee by Prufrock, exhibitions by Spoke London, free Seabass Cycles-operated mechanics area, maintenance workshops with the London Bike Kitchen, weekly rides by East London Fixed, movies by the Bicycle Film Festival and yes, free wifi.
In the world of beausage and bicycles, you’d be hard pressed to find a better catalyst than a street-racing track bike. Or even a bike messenger’s work horse. When you combine the two…
This Legor Cicli track bike was first featured here back in 2011 at NAHBS in Austin. Originally owned by John Taki and was just recently passed down to Chas, it’s seen its share of street wear and tear. Fit with Omnium cranks, a 44RN camo chainring and Essor wheels, it has the mean stance of a race machine, with a lot of that special pista patina we’ve all come to admire.
Chas was in London to do a panel with Oakley at their In Residence space, so in-between his busy schedule, I took this bike outside to document it. There’s something special about a track bike in a city like London… and I love it! Oh and that cup in the spokes? Chas didn’t want to litter when he finished his beer.
On the way back home from Italy, I swung through London to catch up with my friends at Oakley who have just opened their Oakley In Residence space. After a quick tour of the locale and a brief meet and greet with a few athletes, Chas from MASH and I convinced multi-Olympic gold medalist Victoria Pendleton to step outside and take a #HardstyleWednesday photo.
My mind is blown… As always, there’s more to come!
Last week in San Francisco, Oakley, Mash and Greg Lemond organized a group ride strictly via social media. We all posted about it, encouraging people from all cycling backgrounds to come along for a chill, no drop ride and crossed our fingers. Would 15 people show up? 20? No one was certain and all we knew was that we’d begin our little jaunt on Market Street at the Oakley store…
“What started off as a way to pay the rent in San Francisco, soon turned into a new way of life for Chas Christiansen. Messenger cycling opened up a world of opportunity and introduced Chas to an international community of like-minded people. Taking his bike everywhere that he goes, travelling the globe in search of new people, cultures and experiences.”
Nice one, Oakley.
For the most part, I only wear sunglasses on the road, at least here in Austin anyway. With all the sharp, spiky plant life here, sometimes I’d force myself to wear eyewear but was never 100% content with it. I’ve always had an issue with how sunglasses read the splotchy light found in the woods on my local trails. It was either intense and white, or shaded and dark, leaving little to no middle ground or time to adjust and it was difficult to make out details.
A few of my friends here started wearing these Oakley Prizm Trail sunglasses and swore by them for trail clarity, so I picked up a pair. Sure enough, after wearing these glasses for a few rides, the difference was clear. Let me clarify that, they made a huge difference. Oakley achieves this through a material they call Plutonite and while it sounds like a marketing ploy, the performance backs it up incredibly well.
Sean from Team Dream recently visited Garrett at Strawfoot and came across a neat project he’s working on with Oakley. These small tool pouches have a ratcheting wrench and a Crankbrothers tool. They’ll fit in your pocket, or your bag. Unfortunately, these aren’t for sale. Not yet anyway. Hopefully that’ll change!
Check out how the whole thing comes together in this Gif that Sean made.