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A Quick Stop at Mash SF’s New Storefront

Reportage

A Quick Stop at Mash SF’s New Storefront

When Mash first opened their storefront a few years back, it quickly became a clubhouse of sorts for the local riders. Group rides would meet up once or twice a week to explore the roads and trails of San Francisco. As quickly as the storefront became popular, the brand itself grew and the need for more space became apparent, sending Mike Martin on a hunt for a bigger store, with space for a design office.

Yesterday I swung through their new storefront and design offices in SF and hung out for a bit, soaking in all the random artifacts both from SF’s street racing culture and cycling’s most iconic brands… See more in the Gallery!

The 2015 Cinelli MASH Histogram

Radar

The 2015 Cinelli MASH Histogram

I wish I was at Eurobike, but alas, things didn’t work out. Instead, I have my friends in the industry sending me little sneak peeks at forthcoming products. Like the 2015 Cinelli MASH Histogram. Designed by Garrett Chow of MASH in a sleek, minimal livery with nicely-placed accents and color.

7005 T6 Columbus tubing
1 1/2″ to 1 1/8″ tapered steerer
1500g frameset 57cm
$950 MSRP available mid October

Jake Ricker’s Agustín Melgar Olympic Velodrome Photos

Radar

Jake Ricker’s Agustín Melgar Olympic Velodrome Photos

This very velodrome is where Merckx set the only Hour Record that ever mattered. The Agustín Melgar Olympic Velodrome was constructed in 1968 for the Mexico City Summer Olympics. During the CMWC, Jake and the rest of the gringos got to rip around this iconic track…

Read all about it and see more photos at Mash!

Mash SF: Parallax Kits by Castelli

Radar

Mash SF: Parallax Kits by Castelli

Castelli makes damn nice cycling kits and Garrett Chow always produces such rad design work for Mash. The Parallax lineup is looking great and I love the concept behind it.

See the full Parallax kit offerings over at Mash!

Run What You Brung

Radar

Run What You Brung

Photo by Walton Brush

I’ve done this before. Your front tire gets shredded and all you have laying around is a red-backed Vittoria Randonneur. The difference is, I never took a second to document it. Nice one Walton! See more of the Walt’s world at his Tumblr.