The Radavist

From the backcountry of Alberta, Canada to the Italian countryside…

It’s been a whirlwind month here at the Radavist and so before this beaut gets lost on a hoard drive, I really wanted to share it. This bike was owned by Emilio De Marchi and still resides in their storefront which has been here since 1951. The frame itself is from the early 1960’s and is labeled under the brand’s name De Marchi. This cruiser was made in the same town as their garments from a small time builder of which no one could remember his name.

Over the years, it got updated with a more modern mix of parts including Campagnolo GS and NR. Most impressive to me are the droves of old Italian men who ride bikes like this in Conegliano, where the bicycle is the way of life for many people.

Heritage is not something that can be bought, or self-prescribed. It’s grown and nurtured over time. Heritage is not a by-product of the self aware, or the overly ambitious. It can’t be self-stated either. Not unless your company began in 1946 and the whole time, has had a presence both locally and internationally in this world we so often call the cycling industry.

De Marchi apparel was started by Emilio De Marchi shortly after WWII. It began as a motorcycle and cycling store in an era where there were no cycling-specific jerseys. If you cycled, you wore the same jersey that you played futball in, or wore while you rode your motorcycle.

It wasn’t until the late 1980’s that De Marchi stepped away from motorcycle apparel to focus solely on cycling. This was after multiple cycling brands had offered to buy De Marchi for a hefty profit, yet Emilio stuck to it. Again, heritage.

With events like Eroica and the reason why I’m currently in Italy, the Emilio De Marchi ride gaining popularity, more and more vintage road bikes are making their way out of garages and storage sheds all over the world, onto the road again.

Italy has no shortage of vintage road bikes. With so many framebuilders in the areas surrounding Conegliano where De Marchi has been based for around 70 years, it’s not hard to track down a frame or a complete for a couple hundred euro. One such builders is Bottecchia, a name most of you will recognize. Coincidentally, Emilio De Marchi was the team manager for Bottecchia some years ago, so the brands have a joined heritage.

Onto this bike, which at first glance is a real looker, even with the small idiosyncratic build mishaps. Sure, the bar tape is frayed, it’s missing a few bolts and the tires are mis-matched, but as-is, it’s a more than suitable steed for a 100 kilometer ride. My favorite details are the way the head tube cluster lugwork merges effortlessly into the headset, the head tube badge and that ostentatious red and white paint.

Bikes like this, as-is need only a few hours of maintenance to make them road-worthy and in Italy, they’re a dime a dozen. Something us Americans can appreciate or lust after… More on De Marchi’s heritage and the Emilio De Marchi ride coming soon. For now, just check out this piece of Italian pedigree.

To Die on the Day of the Dead
Words by Alexei Popov and photos / preface by Cani Sciolti Valtellina

Preface.
It’s truly bizarre, but every time Mr. John Watson asks me to post some stuff on his website it is always something that has to do with failure.
Yes, FAILURE.

Failing is part of our everyday experience (I think I fail every single day, in one way or another) but it’s a term that’s not so well renowned in the cycling blogsphere (and beyond…)
Nevertheless we, as Cani Sciolti Valtellina, have a special attractive relationship with the unknown, which always drives us over and above the boundaries of the “well planned / all into account” philosophy to dive into the aleatory world…