Reportage

1960’s De Marchi City Bike

From the backcountry of Alberta, Canada to the Italian countryside…

It’s been a whirlwind month here at the Radavist and so before this beaut gets lost on a hoard drive, I really wanted to share it. This bike was owned by Emilio De Marchi and still resides in their storefront which has been here since 1951. The frame itself is from the early 1960’s and is labeled under the brand’s name De Marchi. This cruiser was made in the same town as their garments from a small time builder of which no one could remember his name.

Over the years, it got updated with a more modern mix of parts including Campagnolo GS and NR. Most impressive to me are the droves of old Italian men who ride bikes like this in Conegliano, where the bicycle is the way of life for many people.