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House’s Velo Jersey, rendered in this olive drab, black and white wool, is one of my all-time favorite wool jerseys. These euro-cut jerseys will last a lifetime, as long as you follow House’s car instructions: Cycle regularly, hang to dry, repeat often, do not bleach or Strava. See more at House!
Photos by Carlos Alejandro
For 2015, Team Richard Sachs got together with House Industries once again to design the palette for their bikes. This year’s colors are more subdued, hitting notes of silver, yellows, green and black. Along with their newly-designed team skinsuits, these bikes will continue to rip courses apart throughout the Northeast this season. Check out detailed photos below and be sure to stay in tune with all things ATMO at Richard Sachs Cyclocross.
For those über fans of the Richard Sachs House Industries ‘Cross Team, you can now pick up a limited edition Silca Custom Artist Edition floor pump. Yes, they’re expensive, but we already knew that coming into this, right? Personally, I just like looking at the detail that goes into these paint jobs. See for yourself at Silca.
It’s going to be hard to beat last year’s team bikes colors but these are looking mighty fine. See more information at House Industries.
I’m a one-pair-of-jeans kinda guy. I usually wear them until they blow out, then get them repaired, all the while never washing them. I’ll ride mountain bikes in them, travel extensively, wear them on photoshoots, commute in them, wear them every single day and eventually they’ll age and develop a great finish. Nothing about my normal jeans inhibits me from riding a bike. That’s because normal jeans are perfectly ok to get sweaty in, take a digger in or get soaking wet from rain. The problem is durability. You need great denim that will last, not cheap, thin crap. My preferred denim is Cone Mills and my preferred jeans are made by Tellason, especially their black denim.
If you prefer blue jeans as opposed to black and have been looking for a great pair of US made jeans, don’t miss out on the new House Industries Velo Tellason jeans. They feature a mid-rise fit to prevent “plumber butt” and feature a slim, yet not skin-tight fit. The raw, made in North Carolina Cone Mills White Oak red-line selvage 14.75 oz denim wicks sweat into an indigo blue dye for your favorite white saddle too. They’re sewn in San Francisco and feature a custom, leather Velo Tanner Goods patch. They’ll stretch up to 1″ where it’s tight, so size accordingly. I’m a 33 waist and I buy size 32 jeans.
Buy once, wear, repair, wear and regret nothing. See more at House Industries.
House Industries’ Velo Collection is by far one of my favorite projects of the year and the latest addition is this wool jersey. Check out more information at House Industries!
Continuing their Velo Collection, House Industries teamed with the Athletic on a Velo Check wool sock pack. Three pairs of wool socks with a 6″ cuff, made in the USA for $70. Pick up a set at the Athletic.
House Industries‘ Velo Collection is one of the more notable branding projects of the year. Here’s a video showcasing a few of the products, featuring Dan Chabanov.
The House Industries Velo collection is being displayed at the Rapha Cycle Club SF on February 26th. Head over to House for more information.
Opening Party and Design Conversation
February 26, 2015, 6pm – 9pm
at the Rapha Cycle Club, 2198 Filbert St. SF, CA
RSVP Here
Exhibition Runs February 27 to March 15, 2015
Just in time for Nationals, the Athletic dropped their collaboration with the Richard Sachs Cyclocross Team. Available in four colors, designed after each of the team’s bikes and in stock now at the Athletic.
Melbourne’s own Mick Peel and his saddle restoration / bar tape company Busyman Bicycles makes saddles for some of the world’s top frame builders. Take one of his latest creations as example. This Specialized Romin saddle and matching tape were designed to finish off a House Industries Richard Sachs frame. Which one? I have no idea but it’s going to look so good.
Holler at Mick for some custom work of your own.
House Industries’ Velo collection is one of the best cycling collaborations of the year in my opinion and it keeps growing. Now in stock are three colors of House Velo caps and bottles. See more below and check stock at House Industries. I love the olive drab!
Two of my favorite companies came together and designed a new bag for the House Industries Velo collection. These made in Portland leather saddle bags thread through your saddle loops and come with the House insignia embossed into the soft, horween leather.
See more at House, or if you’re in Portland or Los Angeles, swing through the Tanner Goods stores to see them in person.
This Thursday, House Industries is having an exhibition of their new Velo Font at the Rapha Cycle Club in New York City. I wish I could make it out and see this collection in person, it looks really great.
Here are the details:
Opening Oct. 16 at 6:00 p.m.
With a panel discussion PEDALING DESIGN presented by AIGA NY
64 Gansevoort St, New York, NY
RSVP Here
Exhibition runs October 16 to October 26
When some design companies sell cycling products, they just slap a label on some Taiwanese blanks, but House Industries isn’t just anyone. They’ve done an amazing job, sourcing products that were made domestically. From PAUL, to Brooks, Tanner Goods, King Cage and even Waterford-constructed framesets, the House Industries Velo Collection is filled with products that will last a lifetime.
… and as I just found, it’s hard to not add a lot of it to your check out basket!
See more at House Industries and again, smashing job guys!
… and you can play with it before you buy it direct from House Industries! This typeface is so good.
This is a project I’m looking forward to and have been sold to secrecy. All I can say is the new Velo font is launching soon and there are a few surprises in store… Check out the House blog for more updates!
Richard Sachs and House Industries tried something new this year for their cyclocross team, Four bikes, four different hues and they all look amazing. Thanks to Dan Chabanov for sharing! See all four bikes below.
