Do you think the Dutch abstract painter Piet Mondrian would have ever expected to see his unique form of Neoplasticism art used so wildly in pop culture? To the point where a bicycle frame – hell, multiple bicycle frames! – would be adorned with his unique form of abstract art? Firefly Bicycles is working on documenting a beauty of a frame. See more at their Tumblr.
This behind the scenes video clip is from Bicycle Quarterly’s latest issue, which could be their most popular edition yet.
When I began working with the team at Firefly on my first disc brake road bike back in 2014, I wanted it to be perfect. The problem was at the time, the industry was very imperfect when it came to disc brakes on road bikes and all the accompanying standards. That was three or four years ago. Flat mount wasn’t on the table, many road forks used a 15mm thru-axle, and SRAM’s 1x XD driver had just switched to the road market after a successful introduction into the MTB market years prior. Trying to figure out the specs on this bike took a lot of back and forth for both me and Firefly. I wanted this bike to be perfect… this is, after all, a dream bike!
Since getting the Rad Rod in 2015, I’ve had this bike built up a number of different ways, traveled the globe with it, toured on it, and came to the conclusion that I truly do love it. So when Tyler emailed me, asking what I’d think about sending it back for a retrofit, I was intrigued.
His proposal was a rear-end retrofit, with a new Firefly thru-axle dropout but most importantly, a new 3D-printed titanium yoke that would allow for a large tire and the use of a 2x drivetrain. By this point, I’d ridden a number of other drop bar “all road” bikes, but really wanted a straight up “chubby road,” or a disc brake, 650b, 2x road bike.
It might not look like much in its raw form with no context but to Firefly and their future customers who’d like to increase their tire size, while running a double crankset and maintaining correct chainline, this is the only way to do it. Above is Tyler from Firefly’s personal bike. This all-road was sent off to test their new yoke design, which will clear either a 700x42mm or 27.5x53mm tire with a compact road crankset. The team at Firefly have been working on this for some time now and it’s finally an option for those looking to optimize their drivetrain. Check out the technology section at their website for more information and see more photos of Tyler’s bike at the Firefly Flickr.
I last saw this kick-ass woman at the first Grinduro. That’s over three years ago and in that time, she’s continued to crush races with what always seems to be such finesse. Hell, even at the start of this year’s Land Run 100, I hooped and hollered at her in the first few miles, to which she returned a smile and pedaled off into the dusty abyss.
Dani‘s endeavors in the cycling industry are proudly supported by Tenspeed Hero and Firefly. This year, she’s upping the ante by starting a team of all-female dirt road racers. These ladies are looking to travel to events like Land Run 100 and others, in search of competition and glory. The team is dubbed Bitch ‘n’ Grit, and is sponsored by BitchStix, a company that makes lip balms and sunblock, while donating all net proceeds to organizations that raise awareness for domestic abuse and sexual assault prevention programs.
This is the bike Dani will pedal as she joins her teammates in races. It’s Firefly number three for her, hence the SHRED SL3D and is the bike that’s dedicated to dirt road racing. I could go on for a bit longer about the bike, its integrated seat post, and her perspective, but I’d rather send you to her blog to read all about it.
Oh, and she got third place in the women’s category on this bike… Dani, we’ll see you again soon – sooner than three years! – and good luck this season!
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Anodizing titanium with advanced patterns and ombré fades is just the icing on the meticulously-welded Firefly cake. These new designs I’ve seen on their social media platforms are certainly pushing the brand’s abilities. Follow Firefly on Twitter, Tumblr, and Instagram.
… and I can’t stop eyeing it on their Flickr. Seriously, this is amazing. Everything about this build is wild. Discuss…
For some people, commuting by bicycle to work each day is the only time they’re assured time on the bike, so making those rides as enjoyable as possible is an added bonus. When it comes to Firefly, I can’t think of a better ride experience, so starting your day on something like this must be an extra special treat. Check out more at the Firefly Tumblr.
I like what I’m seeing over at the Firefly Tumblr. Follow them for more daily unveiling…
Just in time for Halloween! From the looks of the teaser images on the Firefly Tumblr, this black-painted titanium lugged frame with carbon tubes is going to be slick. Check out more at their Tumblr!
Fūjin is the god of wind in Japan and this rendition can be found on traditional Japanese designs dating back to the 700’s. Perhaps these little wind bands are present on this Firefly road to ensure the presence of a tail wind at all times? See more of this beautiful work at the Firefly Flickr.