Radar Roundup: New Timberjack Colors, White Industries Acquires Rolf Prima/Astral Cycling, 7Mesh Stash System, Steady Co Zip Top Hip Bag, Cascada Highland Fleece Hoodie, and The W Forum


Radar Roundup: New Timberjack Colors, White Industries Acquires Rolf Prima/Astral Cycling, 7Mesh Stash System, Steady Co Zip Top Hip Bag, Cascada Highland Fleece Hoodie, and The W Forum

Our Radar Roundup compiles products and videos from the ‘net in an easy-to-digest format. Read on below for today’s findings…

Salsa Timberjack Gets New Colors and Build Kits

Timberjack is back with six new colors and build kit options. Our playful aluminum trail hardtail is the life of the party, yet stable enough for riding loaded in the backcountry.

Timberjack’s well-rounded feature set suits singletrack addicts, bikepackers, and off-road ramblers:


  • 130 mm travel fork (up to 150 mm)
  • 29″ and 27.5+ options
  • Alternator 2.0 dropouts for adjustable ride characteristics
  • On-bike cargo mounts

Limited numbers of Timberjack are in stock now at Salsa Authorized Retailers, with more on the way. Learn more about Timberjack at Salsa.

White Industries Acquires Rolf Prima and Astral Cycling

What a way to start off the New Year. White Industries acquired Rolf Prima and Astral Cycling this year. Here’s the press release:

“On January 1st, 2023 after nearly two decades of close collaboration and partnership, White Industries of Petaluma, California purchased “sister” wheel brands Rolf Prima and Astral Cycling of Eugene, Oregon. Alec White and Doug White, owners of White Industries, will take full ownership of both Oregon wheel brands as former owner Brian Roddy moves on to new ventures.

Founded in 1978 by Doug White in his garage in Marin County, California, White Industries is best known for their precision-made hubs, bottom brackets, freewheels, headsets, and cranksets are designed and machined at their shop in Petaluma, California. Daily operations of the company are now run by his son, Alec White.

Alec will oversee all three brands, while Jimmy Krigbaum, the Oregon brands’ General Manager, will continue to lead the Rolf Prima/Astral Cycling team in Oregon.”

7Mesh Announces Stash System For Its Jackets and Vests

One of the downsides to riding in colder or inclement conditions is the need to carry extra layers, usually resulting in riding with a backpack. 7Mesh has the answer; its new Stash System has been applied to the entire jacket and vest lineup, allowing you to strap them directly to your frame or bars, freeing up the need for a backpack.

See the full lineup at 7Mesh.

Steady Co Hip Pack / Zip Top Bag $80

Oklahoma City based Steady Co just announced a new hip bag model, the Zip Top Bag. These bags feature cargo straps on the exterior and a zip top closure, all in a compact, tight package. These bags feature a wide hip belt, reducing strap pinch, and offering a more stable feel while riding.


  • Dimensions: 8” W x 4.5” H x 2.5“ D
  • Materials: 1000D Cordura exterior, ECOPAK/Xpac, Ecopak/Xpac interior
  • Features: Internal pockets & utility loop, Internal mesh pocket, Front gusset pocket with quick stash flap

Check out more at Steady Co.

Cascada Highland Fleece Hoodie $153

Born from recycled materials, Highland Fleece Hoodie contains 69% recycled polyester from plastic bottles. The Highland Fleece is ideally worn as a standalone outer layer in milder climes and as a layering piece when temps really start to drop. The hood, close-fitting and with an elasticated hem for greater adherence, is perfect for wearing under a helmet or performing under a shell.


  • Made in Italy.
  • Bluesign® approved;
  • Made of 69% recycled polyester from plastic bottles;
  • Highly breathable and quick-drying;
  • Zippered front closure, two handwarmer pockets;
  • Left chest pocket for easy storing of small items;
  • Close-fitting hood for layering under helmets and shell;
  • Slim fit, size up for a looser fit.

See more at Cascada.

The W Forum is a Forum For Women in Cycling

Sami sent this over to us, and we’d like to share it with our readership:

“As a woman in the sports industry for around 15 years now, I’ve had all kinds of adventures, some bumpier, some easier, but all those adventures and paths I took were a learning experience. Today I stand on moving forward as best as I can by helping others also move forward and archive challenges, adventures or just being motivated and happy daily. 

After a few months of thinking and realizing how less there is still for women to read about sports, check tips, share adventures and inspirational stories, talk proudly about periods, nutrition, first days in cycling or other sports… and probably this is just the beginning. There is still a lot to be done on the industry, but i am looking forward to sharing this with you all I am very proud to kick off The W Forum finally!! 

The “W” can stand for whatever you think is best, could be where, who, what, women, wonderful, wild ,why, wiling, etc… This is all about the community of women cycling, not just cyclists, also photographers, designers, builders, creators, environmentalists…  The W Forum is a platform for all women around the globe that can connect and interact via the Slack app for free or your computer browser.”

If you’d like to join, here’s a link to the W Forum on Slack.


Stuff we see on the ‘net that causes pause…

Illustration by @kissingcrows

Kissing Crows celebrated Coffee Outside Vancouver with this fun photo gallery from warmer and sunnier months… Whose that one-wheeled wonder?! ;-)

If you’d like your photo featured in our Radar Roundup posts, simply tag us on Instagram!