Aside from pristine days of riding, the GiRodeo was also a semi-nomadic bike show. The Service Course has long-term collaborative relationships with a number of builders, working together to pair builders and customers appropriately. I say “semi-nomadic” because the majority of builders rode their bikes, but also because the bikes that were not being ridden magically popped up in restaurants and breweries or wherever else events were held as part of the show. This is a rundown of my favorite bikes, many of which were part of the GiRodeo, and others were part of The Service Course’s furniture.
Four hours into the drive from London to Girona, I began to question my life choices in having decided to drive rather than fly. Eight hours down the road—winding through the mountains with the cruise control set to 140kph with lunatic focus on the pool of tungsten light illuminating a patch of road ahead—I began to see its value. I needed this focus. High beam, dip beam, high beam, dip beam. The solo drive that started off listening to audiobook recommendations from Josh Weinberg had descended into a white knuckle ride against the clock to beat the dawn and shut myself in a dark hotel room to squeeze in a few hours of sleep before my first GiRodeo. It would be, in fact, everyone’s first GiRodeo. The inaugural edition of ENVE and The Service Course’s collaborative framebuilder roundup gravel extravaganza G-Rodeo, but in Girona. The GiRodeo.
This coming Wednesday, June 15th, The Service Course is throwing a film premiere of its latest project, which follows its mechanic Diederik Deelen as he takes on The Traka 360, Girona’s premier gravel race. The screening takes place at Hors Categorie Girona and is free and open to the public. On display at the event will be this custom-painted OPEN bike, fitted with ENVE components and a hydro-dipped paint job, marvelously created by Sergio Vergel Escribano. We got an exclusive first look at this bike and are pleased to share it with you below!
When The Service Course caught wind that the 2021 National Hill Climb Championships was being held at the iconic Winnats Pass in the Peak District National Park for the first time in over 40 years, they could sense the perfect storm beginning to brew – and quickly got to work. A year in the making, this project is a celebration of everything we pride ourselves in – a passion for cycling culture in all its quirky guises, collaborating with a dream team of talented creatives from ISEN Workshop and yes producing head-turning, jaw-dropping steel bikes weighing in at 5.4kg and ready to fly.
See more at The Service Course.
The Norwegian city of Oslo recently played host to the Service Course Oslo‘s Bikes of Oslo Showcase, featuring a plethora of custom bikes during a weekend of riding and soaking in the summer sun. We’re honored to host the report here, at the Radavist, featuring the bicycle photography of Magnus Nordstrand and the riding/lifestyle shots from Herman Ottesen. Check out the bikes along with an interview with the Service Course’s Jonas Strømberg below…
Our friends at the Service Course are working with Argonaut Cycles now and are the exclusive distributor for the UK, Europe, and Australia customers. Here’s a quick video profile on the brand, introducing their new partnership:
From humble beginnings building steel frames by hand, Ben Farver and the team behind Argonaut Cycles now produce some of the finest custom carbon bikes in the world, controlling the entire process from raw material through to final build at their high tech composite facility in Bend, OR.
Taking inspiration from F1 race cars and aerospace engineering as much as the personal connection forged with every Argonaut customer, their latest creation is the RM3: an “argument” to the wider cycling industry as the most complete road bike imaginable, uniquely tuned to the exact requirements of each rider.
See more at the Service Course!
The Service Course just launched their newest endeavor, ATEG, or All Terrain Exploration Gear. Included in this capsule collection are ATEG-branded Quoc Pham Gran Tourer gravel shoes, Merino Wool Socks, various t-shirts, a Belle Cycles frame, and this collaboration hip bag with maker Cordel.
The bag comes in three color choices: olive drab, black, and sage. The bag has more than enough details to merit the €165.00 price tag…
ATEG x Cordel Hip Bag specs:
-1000D/500D Cordura construction
-Fidlock magnetic V-buckle
-YKK Aquaguard zippers
-Dyneema Gridstop floating liner
-Interior zippered pocket
-Rear handlebar attaching system
-Aero bars attaching system
-Air mesh back panel
-HDPE rear panel
Hot off the press, fresh out of the kitchen, or brand spanking new. However you want to put it, today’s new build is one mightily impressive gravel bike! Built for Girona-based creative director, Nik Howe, this Legor Cicli LWTUA is inspired by the very place Nik will be riding it in – and specced according to match. But don’t take our word for it; read on what Nik has to say below and check out more photos of this dream bike.
Today at the Radavist we’re featuring a very unique bike, from Bellé Cycles and the Service Course, for the Atlas Mountain Race. With the recent debate about patina and faux finish on custom bicycle frames, I think you all will enjoy this one!
“A one-of-a-kind beast, hungry for scratches and scars.” – Enrico “Kico” Bellé
ULTRADYNAMICO Rubber Corp, founded by longtime cycle pals @ultraromance and @ultratradition, launches today with an effervescently-late summer tire aptly dubbed “Rosé”. The Rosé comes in popular 650b x 47.99mm size, with an exotic and luxurious sidewall that is tubeless-ready, without seeping away all your sealant.
Photos and words by Sami Sauri
“Det Store Eventyret” is not like most events where more or less you know what you are getting into. The participants had no clue in advance of where they will be cycling to, on what kind of surface as well as where they will be spending the night! All they were promised in advance was awesome riding, food by the one and only Velochef Henrik Orre and a bed under a roof to spend the night. The organizers aim to surprise and excite the participants and judging by the mood before the start, it is apparent that everyone is eager to find out what the fuss is about!