Bikes or Death, the podcast about, you guessed it, bikes has interviewed our pal Bailey Newbrey, the owner of Sincere Cycles and the 2018 second-place finisher of the Tour Divide. Bailey talks about riding singlespeed and the TDR, so give it a listen at Bikes or Death.
A few years back in 2018, I shot Bailey’s Salsa Woodsmoke, just before he took off on the Tour Divide. The bike was dialed at the time, with all the kinks worked out and he pedaled it from Canada to Mexico. Now here we are, two years later, Bailey has a shop in Santa Fe called Sincere Cycles and one of the brands he carries is Moné Bikes, based out of Silver City. As soon as he opened his shop, he ordered a custom Moné to once again take on the Tour Divide.
In the modern era, opening a new shop is risky business, especially if you’re trying to just make a quick buck. I’ve watched shops close all around me, yet sometimes the right combination of factors unite and a new shop is born. One of those factors includes a town with a growing cycling scene, access to wilderness, and a supporting cycling infrastructure. Santa Fe just so happens to be one of those rare places in the Four Corners of the Western United States.
Sincere Cycles is the newest venture by Bailey Newbrey. Bailey co-founded Comrade Cycles in Chicago. About two years ago, he left to work with Bobby and crew at District Bicycles. While there, he began to plan out his next move…