I was introduced to Ben Frederick by my predecessor at Ritchey, Sean Coffey, in the summer of 2015. “Get a load of this kid,” he said while showing me what appeared to be someone not only racing the pro/UCI cross field on a cantilevered steel bike but easily on the podium of these races as well. The iconic red of the Ritchey Swiss Cross sticking out amongst the sea of carbon contenders dressed in every color but that made it easy to spot him moving up through the field. “We’re sponsoring him now,” Sean said, and possibly the easiest introduction to a soon-to-be friend as I’ve ever had.
2021 ain’t exactly an easy year to get your grubby mitts on a bike, much less a mountain bike but Revel has your back… er brain.
Revel is expanding its color selection yet again. Back in October Revel launched a second fundraiser for LoveYourBrain. Perhaps you recall? Well, they received a ton of requests to make a LYB purple ranger and here it is. In stock and shipping today from Revel Bikes for $3,699 as a frame or with multiple build kits. Head to Revel to check it out.