#love-your-brain

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Ben Frederick’s “Love your Brain” Fundraiser and Jersey Pre-Order

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Ben Frederick’s “Love your Brain” Fundraiser and Jersey Pre-Order

Earlier this fall we featured Fergus Tanaka’s touching story about Ben Frederick‘s fundraiser with Love your Brain, a non-profit organization that advocates for traumatic brain injury relief and recovery. Ben is also raffling off one of his custom Ritchey Swiss Cross frames. We’re bumping this today in hopes of elevating Ben’s raffle and getting more eyes on this project. The raffle runs through the end of this year and tickets for the frame and other prizes can be purchased from Ben’s website. Check out some more photos below!

Ben Frederick’s Ritchey Swiss Cross Disc and Love Your Brain

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Ben Frederick’s Ritchey Swiss Cross Disc and Love Your Brain

I was introduced to Ben Frederick by my predecessor at Ritchey, Sean Coffey, in the summer of 2015. “Get a load of this kid,” he said while showing me what appeared to be someone not only racing the pro/UCI cross field on a cantilevered steel bike but easily on the podium of these races as well. The iconic red of the Ritchey Swiss Cross sticking out amongst the sea of carbon contenders dressed in every color but that made it easy to spot him moving up through the field. “We’re sponsoring him now,” Sean said, and possibly the easiest introduction to a  soon-to-be friend as I’ve ever had.

Revel Returns with a Love Your Brain Edition Purple Rascal

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Revel Returns with a Love Your Brain Edition Purple Rascal

2021 ain’t exactly an easy year to get your grubby mitts on a bike, much less a mountain bike but Revel has your back… er brain.

Revel is expanding its color selection yet again. Back in October Revel launched a second fundraiser for LoveYourBrain. Perhaps you recall? Well, they received a ton of requests to make a LYB purple ranger and here it is. In stock and shipping today from Revel Bikes for $3,699 as a frame or with multiple build kits. Head to Revel to check it out.