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Swift Industries Acknowledges Cultural Appropriation

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Swift Industries Acknowledges Cultural Appropriation

Much of the land in the US is named after its Indigenous owners, resulting in lakes, mountains, rivers, and even cities holding First Nations names. When Swift Industries began to develop their line, this is something they didn’t consider, so in a step towards being better, they decided to re-name some of the products in their lineup:

“Today, we are changing the names of our Elwha Pack and the Ozette Randonneur Bags from Indigenous names to those of birds of the Cascade region that are intrinsic to the ecology, histories, and cultures of the Pacific Northwest. The Elwha Pack is being renamed the Ardea Pack, in ode to the Great Blue Heron, the Ozette Randonneur Bag will be called the Peregrine Randonneur Bag for the Peregrine Falcon, and the Ozette V2 Randonneur Bag is changing to the Merlin Randonneur Bag. “

If this interests you, head to the Swift Industries blog to read more. Good on y’all for doing this.

Sneak Peek at the Radavist Summer Drop

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Sneak Peek at the Radavist Summer Drop

Next Monday, July 6th, we’re going to be restocking our webshop with tons of goodies. We have three pocket tees using our new LAND graphics, with layout and colors designed by Cari Carmean on super soft shirts. There are also lots of socks, custom Voile straps, handkerchiefs, and more. Save some cash over the holiday weekend because even though we ordered lots of each item, who knows how long they’ll stick around… Check out two more previews below.

California Golde World Premiere

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California Golde World Premiere

California Golde is a movie. One about riding bikes in California and all the hardships that come with big, hard, ambitious tours. March 9th is the California Golde world premiere at LAND in Austin, TX, 501 Pedernales st 2e Austin, TX 78702, at 7pm, with a showing at 8pm, a concert by John Wesley Coleman III set at 8.30-9ish (ten songs), and another late showing at 9:30pm. Along with the film, a book will be for sale, with refreshments by Madre Mezcal, BANDIT, fun times by OLD PAL, and best of all, it’s FREE!

LAND for Smith Helmets

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LAND for Smith Helmets

Our good friends at LAND, the design duo who branded the Radavist, have teamed up with Smith to infuse the Maze Bike helmet with their artwork. It’s a classic example of ‘less is more’ when it comes to collaborations. The helmet has a matte tan base and is then overlaid with the LAND jaguar design. I wish this came in a road or mountain design because it’s one of my favorite illustrations of theirs. See more of LAND’s work at their Instagram and check out the Maze Bike helmet at Smith.

Anyone have a better shot of the artwork?