Framesets are Starling Cycles’ frame-only collection. They’re the roots of what the UK makers create as a custom, handmade framebuilder and the best-selling side of its business. Sure, they offer custom builds, too, but the framesets keep the lights on at Starling, so to speak.
This caused a moment of pause with how they market these bikes. The frameset relaunch’s intent is to create a clear and concise purpose for each frameset, let’s check out where they landed…