During the fabrication of a Pursuit Cycles, Carl Strong’s custom carbon brand, each of the six sections of the MUSA carbon frame come out of the mold and then are printed with some stats. This includes mold number, frame size, layup version, and a number of parts made from that mold, then finally weight is handwritten on. Eventually, when the frame is complete and getting prep for paint these notes are removed. As this bike was one of the firsts Lead Out ARs to be produced this idea hooked me, I loved the process and tracking, I wanted to play into that. Taking some inspiration from recent sneaker trends as well. I decided on a Helvetica style to the point design.
