Brooks Welcomes Framebuilders at B1866


Brooks Welcomes Framebuilders at B1866


I like this idea a whole lot! One of the most original frame builders of all time will be at the Brooks B1866 shop in Seven Dials, London next week. The saddle manufacturer is opening their doors to Dario Pegoretti to fit potential customers for a bike and to celebrate his new collaboration Brooks Cambium Saddle. Sounds pretty rad right? I wish I could be there to see this!

Check out the press-release below with all the juicy details and more photos of this wild bike!


The new Brooks B1866 shop in Seven Dials, London is proud to announce that it will be offering custom bicycles direct in­store from some of the most respected names in the handmade bicycle world. Dario Pegoretti, Ricky Feather, and Darren Crisp are already among those signed up to offer personal fittings directly inside the B1866 premises, meaning customers will not have to travel to the frame­builders’ studios, but be measured and fitted right in the heart of London.

B1866 also offers the unique opportunity to design your own Brooks Saddle, selecting the leather and undercarriage to perfectly match your frame or other accessories for a completely custom machine.


B1866 is inviting customers to book their appointment now by contacting the store directly. Dario Pegoretti will be at the B1866 shop on the 31st January and 1st February, bringing along with him his latest creation, a collaboration with the new Brooks Cambium Saddle centered on the Italian espresso brand Goppion.

To book a custom frame fit with Dario, please contact the B1866 shop manager, Steve Brill on +44 (0)20 7836 9968 or email:


The address of the shop is: B1866, 36 Earlham Street, Seven Dials, London WC2H 9LH. To see more of Mr. Pegoretti’s work, please visit