Chances are, you’ve seen Da Brim before. I know you have. Usually, it’s the cyclo-tourists on the Adventure Cycling Bicycle Route 66, or the TransAmerica Trail that wear these kooky devices.

Let’s be real, skin cancer is a very real threat and keeping your nose, ears, and neck protected from the relentless sun is only going to get more important in the coming years.

Our friends at Blue Lug know how to take a product like Da Brim and make it look cool, meshing safety with fashion.

What do you think? Excessive sunblock? Or a kooky (in a good way) sum brim?