Wolf Tooth’s B-Rad System May 2, 2017

Not all frames have third bottle cages or means to carry extra water bottles. Wolf Tooth’s new B-Rad system allows the option for installing more bottle cages by using a series of Mounting Bases. You can even use a Double Bottle Adapter for your downtube bottle bosses and even a B-Rad Accessory Mount to carry a spare tube, a riding light battery or other accessories. Check out more information at Wolf Tooth.

  • Gregory Ralich

    I’m into it! I like the creativity and it inspires and opens up some cool ways to make it your own.

  • MANG

    HEY SO this is a cool product and all, but what has Wolf Tooth done to meet their promise of supporting LGBTQ+ cyclists? They made a commitment after they shit the bed 5 weeks ago and I want to see them live up to it before I consider giving them my $ again. Have they donated to any orgs or sponsored any athletes? Start with *something* and then keep fucking going. That’s the next Radavist post I want to see about​ Wolftooth.

    • Yup. Seeing nothing but radio silence about this, like it never happened.

      • What never happened?

        • ozren0
          • Ughhhh see above.

          • Adam Kachman

            John,

            I must agree that while a company ultimately answers for the actions of its employees, it is also imperative to avoid ascribing the sentiments and actions of an employee directly onto the brand they work for.

            I do not know the owners of WT as you do, and i’m sure that only a few people within the industry can speak to their values that they hold personally with certainty. Perhaps instead of looking at this as an opportunity for individuals who are scarcely informed to tear down a brand’s image we can instead look at this as a unique opportunity for those who head up WT to make the right moves in the “wake” of their employees severe misstep.

            Call-out culture is here for worse more than good, and many of those who feel like they have witnessed a wrongdoing should take a moment to consider all factors within a socially complex and delicate situation… It would seem much of this could be tempered with a well written e-mail directly to WT voicing concerns in a direct and dialogue encouraging manner instead of hurling accusations, insults, and statements of disgust.

            I was “called out” by Anna Schwinn a few months ago for my coverage of a Fixed Crit in PDX. My photoset and subsequent write up was deemed to be heavily gender biased, and my personal character was called into question in relation to gender equality and representation. This devolved into an entire group somewhere on the internet bashing myself, my work etc…

            This all could have been avoided by a simple e-mail or DM to me, asking a question instead of immediately jumping to accusation.

            I arrived to the race as early as possible after getting off work, but the Women’s race started 30 minutes after my shift ended. Then the person guiding me there got us a tad lost while taking a shortcut resulting in only being able to catch about 15-20 min of the Women’s race. Unfortunately I am not a skilled enough photographer to get the same amount of photos from a 20 minutes of racing as I am an hours worth of racing.

            Long story short, a question will lead to a lot more answers than a reactive accusation.

          • Nicholas Petersen

            I agree 100% with this Adam. That so many people are/were bent on skewering WT and subsequently saying the company owes them something personally, after issuing an apology, just blows my mind.

    • What’s this about? Did I miss something?

      • MANG

        The BikeBiz writeup is linked below, but I’m sure you saw the reactions on Instagram from bicyclepubes, Anna Schwinn etc. Here’s the open apology letter from Wolf Tooth. Some people are done with W.T. entirely over this. For my part I want to know how they’re following through. httpss.disquscdn.com/images/44ac12af775ec584c60efa22d7aded4f3af7e0a1ec694a33e46f75dacbd6bac3.jpg

        • MANG

          Looks like image upload shat the bed too, but it’s still up on W.T.’s Facebook page.

          • Looks like the image upload software sucks. Call them out while you’re at it. ;-) Or, try to resize your image to under 10mb and re-upload, as per internet protocol.

          • Evan Baird

            I’ve found bitching and moaning is actually really effective. 10/10 would complain again. https://uploads.disquscdn.com/images/473223fe5bf3a7517a53167f91748adc9636ff9532edd6d9a29ae17ef0ce609f.png

          • If you email them, yes. I’ll agree. People complaining on social media is annoying though. IMO anyway.

          • Evan Baird

            That’s the fundamental difference between being a broadcaster and participating in a conversation. There is no arbiter of relevant opinions, which means that everybody has a chance to speak their mind regardless of how unpopular it is with any given audience.

        • Yeah, ok. Makes sense. I’ll just eat my words here because I’m a white male, but what I will say is, it’s hard to make a Made in the USA product, that doesn’t break and it’s even harder to fund / find someone to work your PR position. Trust me, I’ve tried. I don’t support Wolf Tooth’s Intern’s position on women or the subjection of women, but I’ll support their product, their commitment and their support of the LBS.

          Trust me, I’ve very sensitive to being open, accepting and loving of all genders, races, etc, but sometimes, people fuck up. Being a human mean we need to be understanding and accepting. Being open minded and accepting apologies takes a lot of courage as well. There’s no right or wrong answer from me here, but I will say that I know the Wolf Tooth team and they aren’t the enemy here.

          • MANG

            Having integrity means owning it and *following through* on making it right. I understand about being human and fucking up. But I’ll wager many people felt backstabbed or let down by that Insta post exactly because they expected better of a scrappy little company making clever products in the States. People know there are bigger brands with worse dirty laundry. They know it was one employee who made the post. W.T. still owns it and it’s on them to prove they’re better than the homophobic & misogynist common denominator. Letting this fade with no action is a bad look. I think they can follow through and I’d like to see them set the example.

          • Are you a small business owner? Are you aware of the timeline for correction?

            This “Call-out culture” mindset is one-way. You could, also email them and ask, instead of calling them out in public. It’s a wildly controversial proposition, but you might get an answer.

            My disgust with this whole thing: anonymous commentators acting like they give a shit, while crucifying companies or individuals who are trying to correct it, without offering any real resolve. Email them, ask them in private, then splurge your response. If they’re shitty, call them out, or, if they’re just a small company dealing with growing pains, try to understand their position before making a mess of someone else’s comment section…

          • MANG

            I’ll email them. I don’t consider a couple posts in a comment thread super harsh, especially when I’m not condemning outright. I’m not trying to change public opinion or shade a small business for kicks. Call-out culture seems beside the point.

          • I mean, you called them out. That’s call out culture, right? I’m not trying to be an asshole, I just get kinda tired of people doing this. Ya know?

          • MANG

            Woah, good morning. Looking this over from yesterday I think my original post is pretty fair. My whole point was that W.T. doesn’t have to do something hard or incredible to show inclusivity. Do anything to start and keep going. It should be public, though.

            There are a ton of companies I don’t care about enough to want to see them do better. They made that public promise and I think it’s weird to suggest that I’m obligated to shhhh! about it. I think your comment about call-outs was a deflection to change the subject. If these are your buds I understand wanting to run interference, but call me skeptical that my words on your site are hurting them – if I have any power here, I want to keep them honest.

          • I think your commentary has been more than fair, don’t get me wrong. They’re not my “buds” – but I sympathize with small business owners and in my time in this industry, I’ve tried to approach issues from a middleground, or at least giving people a second chance. Again, your comments are spot on but I found the context – about a product WT made, not about their IG debacle – kind of jarring for me. Again, not my “buds” but yeah, people fuck up and I like to give them a chance before judging if their doing their part to rectify it.

            xox

          • “Did WT fuck up? Hell no. Their employee did.”

            That employee is WT’s responsibility. The bigger issue here was the backpedaling/blame-shifting WT did until they realized 24 hours later that there wasn’t an avenue for them to ignore a lot of offended customers. There’s also the issue of creating a work environment where that employee didn’t get why there was a problem with the post. Or worse, where upper management didn’t see a problem either (an unconfirmed possibility).

            Call it “call-out culture” or over-sensitivity, or whatever. Point is, if you’re a brand you have a responsibility to be respectful or risk losing customers. It’s not difficult to do the former, and it’s likely that after this issue, WT is going to suffer the latter (probably not to the extent that it’s life and death for their bottom line).

            We’re in a new social paradigm. Things have changed before, and they will again. There were plenty of anti-Suffragists and anti-Abolitionists in history, and we don’t look back at them and consider them valorous for standing up to “call-out culture.” I agree that there’s a line, but this image posted by WT clearly crosses it.

            https://uploads.disquscdn.com/images/230a6a2658d57b2a47741a1aed83e39ec430f59b87dc71e15841e9dd0b5054cb.jpg

      • breed007

        Don’t you follow bicyclepubes? He had a post on this right after it happened. And here I was thinking John had his finger on the pulse….

        • I was traveling when it happened. Or just too busy to pay attention to Instagram for a day or two. End of April / early May has been chaotic.

    • Everyone that “liked” this comment, owes WT a private email to express their disdain.

    • Eric Garvock

      You need to take a step away from the keyboard, smartphone, and TV for a moment.

    • breed007

      What was posted was shitty and unacceptable, and people are right to call them out. But I also think back to growing up in a very rural, blue collar part of the country in the 80s & 90s where we hurled LGBT slurs at each other on a daily basis. I’ve since went to college and moved to a city so my views have evolved. But that evolution is mostly the result of my privilege. So I try to cut people a bit of slack if I don’t know their background.

      Anyway, back to bikes. I’d really like to try that double bottle adapter on the downtube. I’ve yet to find a really effective way to carry more than two water bottles on a standard road frame.

  • Jeffrey Frane

    I don’t know how this got blamed on an “intern.” It was also spotted on the personal Facebook page of one of their VP’s. It was disgusting, reprehensible and represented so much of what is wrong and unhealthy with the bike industry. Holding them accountable to their commitment to doing better is an incredibly reasonable request IMO.

    • Didn’t see that mentioned anywhere. Or a screen shot. I’m only going off of what I read. Holding them accountable is acceptable for sure but like I said, this happened a month ago right? What’s an acceptable timeline for change? If a company messes something up, how long should it take to rectify the issue?

  • The comments section for the original IG post, is a perfect micro representation of the bigger problem. And it’s not just a bike industry problem. I will say this though: if the guys running WT are indeed (at least publicly as far as their companies image is concerned) ashamed of this incident. and they are indeed committed to a public display of support for change in the industry as an apology, then holding them accountable is fair enough, but we should give the company some time to come up with a proper and meaningful way to do that. Pushing them to do something quickly just for the sake of being a social justice keyboard warrior won’t do any good. If you are that concerned about the wider problem, use your concern and convert it to energy towards helping us move in the right direction. Hands on. You get no brownie points for yelling on message boards. I personally feel though, when you bring it back down to the bike industry specific level, it’s still such a macho, bro and overwhelmingly white specific culture, it wouldn’t surprise me if the guys at WT in fact were ok with the original post. I’m not directly accusing, but sexism, homophobia, transphobia, etc, etc, etc. Is so rampant in male culture in general that it just wouldn’t come as a shock. And we have to keep in mind that there is a vast difference between individuals views and the ‘public stance’ of a company trying to succeed. They don’t often match up, so I DO think it’s important to ensure we hold companies to promises made, if we want to make positive changes. My 2p, anyway.

  • R R

    I didn’t see the original image. That said, if someone is really that upset with the image or message, don’t buy their shit. That’s the most effective way of sending a message.

    I’m tired of the social media society that constantly crucifies a person or company for every little thing. 99% of us have said or done something in our lives that we would be ashamed of now. We were just lucky social media didn’t exist when we did it. Now everyone has this “I’m perfect” mentality when it comes to judging others. We are humans– we make bad decisions. Hopefully we learn. Someone at WT made a bad decision. Hopefully a lesson was learned.

    If you can’t get over it, go support a different company. Don’t come on sites like this demanding that they demonstrate some level of support that most other companies or individuals don’t achieve.

    • Endless Bike Co. makes cogs like Wolf Tooth, and Shanna is getting more women into riding bikes and having fun than almost anyone! It’s very possible to run a great business and have a social conscience. Surly stands up for how we treat women in cycling, All-City stands up too. Highly recommend giving them your support!

      • MANG

        Paul Comp also great in this regard. There are plenty of examples out there, shit is not rocket science