I have no way of describing what I’m seeing here, so we’ll just let Manual for Speed do the ‘xplaining:
“The way we see it Cycling Kit is an opportunity for Elevated Personal Expression. As such we’re proposing a complete break from the hegemonic monotony of Corporate Body Advertising. Rather than being an unwilling participant in some Business Company’s fall product campaign, why not express your own aesthetic; an aesthetic that says culture counts, style counts and god damn it, art counts.
What is it about bike racing that we love so much, is it the Chaos, the Color, the Motion and the Trajectory? Yeah, it’s that. So we told these five contemporary artists to Interpret that.”