A few weekends ago I found myself at Eurobike in its new Frankfurt übervenue. Eurobike has always been huge, but this year I was made acutely aware of the distances involved by the cab driver who dropped me off at the wrong entrance, and then charged an additional nine Euros for the 10-minute cab ride to the correct entrance. I bumped into another journalist who showed me her step count for the day, which prompted me to check mine, showing that I’d walked almost 60km or 40 miles of Shimano blue carpets over the space of two days. Shocking!
When it comes to the trade shows of the cycling industry, it’s hard to beat the Sea Otter Classic. Set in the hills above Monterrey, California, at the Laguna Seca Raceway, this event has tons of charm, bike races, and enough products to wet your whistle. Josh and John spent a few days combing the isles, documenting the people, products, and bikes at the event. Today, we’re diving into the people and products, so read on in the Reportage gallery captions to see what they found…
There’s dust, cold, chaos, and bikes. Bikes everywhere. Almost more bike tracks than footprints in the thick dirt of the Laguna Seca Raceway paddock, where rows of tents and more flags than the eye can count have taken over for the weekend – this is The Sea Otter Classic. It’s my first time not only to Sea Otter but to a bike expo- having gotten seriously into cycling during the quarantine this first wave of events post- pandemic is also my first wave of cycling events- period. I did my first bike race two months prior, and while there was an expo there it nowhere near compares to this ocean of logos. Being a photographer in the cycling world this weekend is a chance to connect with clients I haven’t seen in a while, touch base with connections I have prior only talked to through emails and DM’s, and hug the bejeezus out of the rad gravel ladies I photographed for ‘The Leaders of Gravel’, a series here on The Radavist.
Each year, I’m already over Vegas come Thursday and it has little to do with the tradeshow and a lot to do with the fact that it’s the end of the ‘travel season’ for me. That and the excessive bourbon drinking. Hey, things get a little out of hand. This year however, I got to solidify a lot of relationships through tradeshow pain. It’s kind of like surviving a near-death experience with someone, ya know?
Anyway, Interbike is hell but there are a lot of rad components, companies and people in hell, so it’s a pretty good time. What was my pick on the second day? The Feedback Sports Velo Hinge. I’m already planning on installing 8 in my office. That and this rad flask from King Cage!