Head to Bike Mag to read the full piece, Burned Lines, to gain a better insight into how these communities are bouncing back after a summer of blazes.
This amazing story only partially unfolds in the video. To see more, head over to BikeMag. Seriously guys, this is mind-blowing!
I almost don’t want to show you these, because as you might have guessed, they were a gift to “friends and family” of Bike Mag. Ever since architecture school, where I explored WWI razzle dazzle camouflage and its potential for a building’s façade I fell in love with the seemingly random pattern language. Since then I’ve enjoyed seeing it appear literally all over pop culture and now, the cycling industry.
My favorite dirt shoes are the Empire VR90s and while I’ll always default on black, these shoes are a piece of art. I’m honored to own a pair so to the crew at Giro and Bike Mag, thanks for making them happen! Check out more photos below.
People ask me all the time about what I bring on big bad rides and I thought I had my selection dialed, until I saw this in the Bike Mag Following Cards Day 4 editorial the other day:
“One set of L-bend allen keys; hand pump; 4 tubes; lighter; Euros; US dollars; 5 canadian dollars; housing end caps; cable ends; matchmaker; derailleur cable; chain; EpiPen; first-aid kit; spare bolts; cleats; Time pedals; knife; rope; gloves; zip ties; T-25 torx; chain breaker; chain pliers; electrical tape; chain lube; brake pads; XX1 rear derailleur; multi-tool.”
Tyler from SRAM, Lyle from Mission Workshop / Acre, Ty from Golden Saddle and Ross Measures were in the French Alps with Adrian Marcoux for a few days of straight up ripping (and getting lost).
Over at Bike Mag, they’ve put together an extensive story of this trip, in a four-day series. Head over to read Day 1 of Following Cards and click through to Day 2 – 4 when you’re done.
During my last trip in SF, I was asked by Bike Mag to document Mission Workshop‘s newest “Ask a Founder” event. The guest? Keith Bontrager, one of the forefathers of American mountain biking. I really enjoy shooting events like this and it’s not everyday that I become a gun for hire, so I had fun with it.
Listening to a guy like Keith speak about the early days of mountain biking and the inevitable sale of his name to Trek was extremely insightful. Back then, knowledge was gained through experience and that experience was a powerful tool. No one was sitting on Keith’s shoulder telling him what to do. He went with what he knew and that was the motorcycle.
An ex-motocross racer, Keith was the first to reappropriate many technologies to cycling. He designed the first Rock Shox fork, something that still, to this day is not a well-known fact. Keith also developed one of the, if not the first full-suspension bikes with Kestrel, which also used one of the first v-brakes. All derived from motocross technologies.
At some point during the talk, Keith said something along the lines of “if it worked for moto, it’ll work for a bicycle” and it’s true. While the engineering of each component was a new challenge, Keith always worked with what he knew. From dumpster diving 700c rims, to chop and re-roll them to a new MTB standard, to building tig-welded frames with gussets in his shed down in Santa Cruz, Keith’s entrepreneurship paved the way for cycling in the US and beyond.
He continues to work for Bontrager, mostly developing wheels and saddles and spends all of his free time either riding the trails in Santa Cruz, or cooking fresh food from his garden. The Ask a Founder event once again exceeded everyone’s expectations… See more in the Gallery!
Exactly one week ago, I was in Santa Cruz shooting photos of Keith Bontrager. While I was documenting his daily life, James from Adventure Refugee was shooting video. What he captured that day, along with the live feed from the Ask a Founder event at Mission Workshop will lead up to a full-length showcasing the living legacy that is Keith Bontrager.
This is only part of the project, to see a selection of my photos from the Ask a Founder event, head over to Bike Mag.