Erik Noren. There can be only one. This man makes me laugh more than anyone else at NAHBS. Every year, the man behind Peacock Groove outdoes himself and wows the crowd with his tribute bikes. Some are Voltron-themed, others pay homage to the Evil Dead, while others are just so damn rad! Peacock Groove is unlike any other frame company I know of…

While I expected to see Erik in the throes of production for NAHBS, I didn’t expect to see his long-time side project “The Plus System” underway. While I won’t go into too much detail on what the Plus System is, I will say it’s a line of in-house designed and manufactured headsets, available with a Peacock Groove frame. There’s more to come on that – at NAHBS, for now, let’s look at some photos from Erik’s well kempt work space.