This is a long story. It is a story of Blue Lug‘s influence on me, an interview with the co-founder, and hopefully it will lend some inspiration to American bike shops.
The photos you are seeing are of Blue Lug employee bikes that I shot one after another as we visited each location. We thought it would be cool to document the personal bikes of the build artists whose handiwork you see each day on the Blue Lug Instagram softcore porn for bike nerds.
We will begin with the story of my 650b leather and canvas activation as a lead in…