When Mash first opened their storefront a few years back, it quickly became a clubhouse of sorts for the local riders. Group rides would meet up once or twice a week to explore the roads and trails of San Francisco. As quickly as the storefront became popular, the brand itself grew and the need for more space became apparent, sending Mike Martin on a hunt for a bigger store, with space for a design office.
Yesterday I swung through their new storefront and design offices in SF and hung out for a bit, soaking in all the random artifacts both from SF’s street racing culture and cycling’s most iconic brands… See more in the Gallery!