Vandeyk’s Purple Blast

I don’t usually like to make Guest Galleries from press releases but this one is too good to pass up. Introducing Vandeyk, a bicycle company from Germany and their new bike, the Purple Blast. Check out the press release below and the Gallery above.

STUTTGART, 08 November 2012. VANDEYK Contemporary Cycles unveils their new bicycle collection “PURPLE BLAST”. With their second collection, the creative bicycle designhouse continues to explore the intersection between design, art, handbuilt bicycles and photography.
Set up as a curated, multidisciplinary collaboration of experts, VANDEYK aspires to built and stage functional art objects on two wheels – without any compromises.

The artwork of “PURPLE BLAST” is inspired by a solar flare, transferred in dashing purple colours. Photograhically the collection was staged in puristic black ambience, as well as in a fashion-esque photo shoot and a corresponding short film.
Furthermore, the collection is featured in an exclusive short film on NOWNESS, shot by London-based art and design practice United Visual Artists (UVA) in collaboration with VANDEYK, transforming a bicycle wheel into a hypnotic homage to early op art.

“PURPLE BLAST” is a performance-oriented roadbike, featuring Shimano Dura-Ace Di2 electronic shifting technology with fully integrated wiring.
The material for the frames is Columbus XCr stainless steel, fully handcrafted in Germany. Further components for the bicycles are by premium manufacturers such as Chris King or ENVE Composites.

The paint of the “PURPLE BLAST” collection is applied in a highly sophisticated process by a paint shop usually working for well-known super-sportscars manufacturers. The collection is strictly limited to 25 hand numbered bicycles.

VANDEYK Contemporary Cycles has been founded by creative industry professional and bicycle enthusiast Arendt van Deyk in 2010, to combine creative excellence with his long standing passion for bicycles and cycling. Working with the approach of an open creative platform, future bicycle collections will feature further inspiring cooperations and influences from all creative areas.

Further details and the technical specification of the PURPLE BLAST collection can be found on the VANDEYK website: