Max Lundbeck brought a rather unique bike to NAHBS this year. A cross bike for himself, this vibrant rig represents his Swedish heritage. His family has a tradition, a heritage box, which represents each male in their family that has had a son. This box dates back to 1797 and its latest entry is Max’s own son.

These names are painted on the seat tube and the frame itself is adorned in the Swedish flag’s colors. For the build itself, Max wanted a cross bike that he could commute on. Hence the fender stand-offs, eating up some of that extra clearance.

Campagnolo Chorus with a Shimano top pull, Brooks Cambium saddle and bar wrap, along with Ruffy Tuffy tires mean this race-ready rig will be rolling smooth year round.