The Radavist

This video project by Deity with Emma Olofsson is a testament to the grit, artistry, skill, creativity, and passion these riders and creatives put into everything they make. In an uncertain time in the bike industry, Deity looked to the future and is eager for a revolution. A revolution where the riders, photographers, filmers, brands, and media take the power back, making for a sanctuary for these creators…

With the launch of Deity’s new Supracush grips come some of the best product photos I’ve seen in recent memory thanks to Ian Hylands. Back to the grips, the Supracush grips feature a 34mm outer diameter, superior grip design – TRC+ – to maintain traction in all conditions, 133mm length, and a bolt-on 6061 T6 aluminum clamp. See more at Deity.