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A Look Inside Santa Cruz’s Spokesman Bicycles Outpost and Their Wild Custom Builds

Reportage

A Look Inside Santa Cruz’s Spokesman Bicycles Outpost and Their Wild Custom Builds

Santa Cruz has no shortage of bike shops. This sleepy little beach town might be known for its surfing and pesky vampires, but the road and mountain riding is exceptional. With a myriad of dirt and paved roads snaking their way through coastal redwoods, and dusty, steep mountain bike trails, any cyclist can spend days upon days exploring the terrain. Spokesman Bicycles is one of the powerhouse shops in Santa Cruz and just recently opened up what they’re calling Outpost on the West Side of town, right next to their friends Sawyer and Co, a surfing lifestyle shop.

100%’s New Minimal Sling Riding Gloves

Radar

100%’s New Minimal Sling Riding Gloves

Some riders prefer to ride with no gloves, especially in the summer months when it’s hot out, avoiding the extra heat added by a thick, padded glove. 100% new minimally-designed Sling gloves look to offer protection from abrasion without extra padding and velcro. At $39 a pop, the Sling comes in three colors and is in stock now at your local dealers, head to 100% for more specs.

Radar

100% + The Mojave Desert + Sagan

Sagan’s Roubaix victory was iconic, yet the thing that left an impression on me was his 100% moto goggles. It was one of those racing moments that had me laughing with glee. His sponsorship by the brand has produced a number of videos with the Slovak professional, including this one, featuring their Speedcraft AIR design. What is Speedcraft AIR? Well, watch this, set in the Mojabe to find out.