SRAM’s RED AXS has been the pinnacle of electronic shifting, and today, the brand announced a complete overhaul, resulting in its best-functioning (and best-looking) elite road groupset to date…

Every part of the new SRAM RED AXS groupset has been refined and honed with an all-new light brake feel and comfortable ergonomics found in its shifters and flat mount brakes. For shifting, the front mech has received a redesign to deliver smoother front shifting. The rear mech, cassette, and crankset all offers fully wireless connectivity, and expanded gearing choices fit every rider and their needs, from crits to mountain stages, CAT 3 to weekend warriors.

RED is packed with features like accurate and reliable power measurement, new shift points, and more brake adjustability while still shaving grams off every component to bring you the lightest electronic groupset ever.

Check out the full lineup, in finer detail at SRAM.

Kudos to Cameron Strand on these photos!