It’s a fair assessment to say that fashion got a lot of people into riding track bikes. That’s why a lot of shops like Chari & Co have been doing so well. They offer new-comers access to really high-end bicycles. Being in the LES, the shop caters to not only legit cyclists, but new-comers as well. Reaching out to a new (and untapped for the most part) demographic is a highly-successful business model. Case in point is this new storefront at one of the many Dr. Jay’s in Manhattan. Chari & Co supplied Dr. Jay’s with a beautiful 3Rensho. I wonder how many people will ask about purchasing it?

Smart sales tactic! Now wrap those bars!