Starling Cycles wants to reward its most loyal customers, especially the riders who have been with the UK brand since the very early days. They also want to keep as many frames on the trail as possible AND support a good cause; in this case, Ride Bristol.

So, the Bristol-based framebuilders have created a trade-in scheme that most benefits its old-school, early-days customers. They can send back their old frame and get a new one for whatever price they paid for that original, old-school frame. In the latest video from Starling, Joe breaks it all down.

You can also read about it on the Starling Cycles website.