This entire project is so rad, from the concept, to the Squid Bikes frame, to the build and Travis from PAUL‘s press-release, which you can read in full below!

“The bike is done, and you can have it!

Wow, remember when we sent out that last teaser press release about the sweet custom bike we were building for Sierra Nevada Brewery to show off at this year’s Sea Otter Classic?”

THE PLOT THICKENS…

We finished building the bike, so we took it to the brewery to make a video, take a bunch of photos of the bike, and of, well, us goofing off where we probably shouldn’t be allowed, haha.

Now, what happens? All kinds of crazy stuff:

First off, Sierra Nevada will be giving this sweet bike we built away! Anybody that wants to win it just needs to visit one of the many participating stores in the Monterey, Salinas, Santa Cruz area or your local Total Wine in Sacramento starting April 1.The Sierra Shredder displays shouldn’t be hard to miss! Find the “Text to Win” keyword and enter for your chance to take it home!

Before Sea Otter:

On April 14th Suzie Burger and Midtown Cruiser Shop will be hosting a ride/party in Sacramento where we’ll be showing off the bike in person, and Paul himself will be there riding and drinking beers.

At Sea Otter (April 19-22):

Squid Bikes will be painting a second Sierra Shredder frame live at the Sierra Nevada tent, the original bike will be on display, and we’ll have our own charming Lindsay there with some shiny PAUL parts to show off.

It’s been an honor to collaborate with these builders and the brewery.