Stories. We all have to have stories to coincide with photos right? Nowadays, someone has to get lost, or their life threatened, or lose a battle to nature’s mood swings. Catastrophe, calamity and someone’s a casualty of what everyone seems to be dubbing “adventure.”
Truth is, a bike ride is hardly ever an “adventure.” Much less a bike launch. I don’t like that word: “adventure.” It tends to envelop so much of our day-to-day lives, especially those of us who spend a great deal of time outdoors. Was it an adventure? No, it was a hike. Or we went swimming. Or we got lost for an hour. “Adventure.” It’s been watered down, branded, packaged and delivered to us in a freeze-dried, waterproof pouch. We share our curated lives exposed through meticulously VSCO’d / Photoshopped vignettes on Instagram.
While this may seem cynical, I can assure you it’s far from that. It’s more of an explanation, or a primer if you will and here comes to the top coat: while the word adventure’s definition is subjective, the spirit of conquest is the thing that ties all facets of that word together. For some people, conquest lies in what others might deem an obtainable task. For others, it’s something so far-fetched that it’s more of an impossibility than a probability… Whatever it is, “adventure” means different things to different people, but we should all be more creative in how we define it. According to my opinion anyway.
