This project has been in the works for some time now. We’ve already seen New Balance reach out to frame builders in the Boston area, so this shouldn’t be a huge surprise and while many would say the urban cycling “sneaker” has jumped the shark, it’s still exciting to see a brand like New Balance take its approach to a staple in any cyclists’ wardrobe: comfortable sneakers to ride a bike in.

Check out the full press-release below, including models, availability and pricing.

The full press-release from New Balance:

Boston-based New Balance introduces the new C-Series Collection, designed in the New Balance Lifestyle Design Studio in Tokyo, Japan. The new collection draws inspiration from emerging trends and applies it to three New Balance Lifestyle silhouettes for the modern, metropolitan consumer. The C-Series will be available in the CM600C in North America, with the CT700C and 996C available in Europe and Asia. The CM600C will be available on www.newbalance.com and select New Balance retailers in four colorways beginning February 1 for a suggested retail price of $119.95.

The CM600c Model

The CT700c Model

The 996c Model

Designed as an urban cycling shoe, the New Balance CM600C, 996C and CT700C have a traditional sleek silhouette, reflective laces and high-density rubber in the forefoot of the outsole to withstand miles of urban community. The CM600C offers a bootie construction for an easy on and off fit, as well as a neoprene tongue designed with a hidden pocket to safely tuck laces away from the gears. The CT700C hi-cut style has an ankle strap to wrap around long pants – allowing for swift, uninhibited pedaling. Both the CM600C and CT700C include new reflective laser-etched pattern pops on the upper.

To launch the New Balance C-Series collection, the brand has joined forces with Tokyobike to create one-of-a-kind models based off two C-Series colorways, yellow and navy. The Tokyobike Limited Edition Classic Sport bicycles are light-weight, 8-speed city commuter bicycles done in a unique matte finish and are accessorized with the new Brooks of England Cambium line of grips and saddles. The bikes will be on display at Tokyobike’s New York City and London locations, as well as New Balance New York (150 Fifth Avenue).

C-SERIES DETAILS
Synthetic upper.
Hidden tongue pocket to tuck away laces (CM600C only)
Reflective laces.
Reflective laser-etched pattern, underlay and heel tab (CM600C and CT700C only)
Insole cork graphic.
Ankle strap (CT700C only)