Joliday 2024! August 15, 2024: It is Ripton‘s annual JORT HOLIDAY, the most sacred denim day of the year. And that’s just TWO days away!

Get out for an adventure on the 15th to celebrate, whether that’s by bike, foot, homemade raft, pack mule, or whatever you got. And if you need to stock up on jorts or Performance Denim, Joliday just so happens to be Ripton‘s biggest sale of the year, hitting right in the heat of summer.

And there are prizes! One lucky jortbag will randomly selected to win a bike build starter kit from Revel Bikes, Hunt Wheels, and WTB. Buy anything on Joliday to be entered to win. No purchase necessary to enter.