Steel Wül is a club in Santa Cruz, founded by Jake Hess, a local fire chief. He started the club to give people a super chill platform to explore the many roads in the area. I got to ride with Jake during the Giro #SantaCruzEffect event and his Caletti steel road bike looked so damn good the whole time.

Some of my favorite details are the custom-painted Ritchey stem, his family’s names on the stem cap, his battalion number on the NDS top tube, Steel Wül branding and the paint. When we rolled out of the Giro offices, the morning light made the frame just pop.

Granted, it looked even better after descending down that gnar gnar gravel on Gazos Creek…