The HIA Velo Co-Founder’s Personal Founder Road
Photos by Bryan Clifton, words by John Watson

Doug Zell is best known for his success with the coffee brand Intelligentsia Coffee, but as a lifelong cyclist, Doug has recently invested in a company that has made recent headlines with their new, US-made, production, carbon road bikes. HIA Velo was co-founded by Tony Karklins and Doug Zell. The two wanted to bring full-on production of carbon fiber back to the US, resulting in a $3,000 USD frameset, painted in-house with a variety of color choices. These bikes use the highest quality materials and are manufactured by using the same technology as you’d find in the pro peloton bikes. All from their facilities in Arkansas.

Photographer Bryan Clifton met up with Doug Zell on a recent trip to HIA Velo and shot his Lucky Charm Founder road bikes. It’s built with SRAM eTap with Carbon Quarq Power ReadyCranks, Ksyrium Pro Carbon SL C wheels, EE Cycleworks brakes, Cane Creek Forty headset, and Fizik parts. These bikes have all the flash, without the excessive branding. In my personal opinion, there’s no need for heavily-branded bikes let the frameset and its detailing do the talking…

Follow HIA Velo‘s story at their website and stay tuned to the Radavist for future projects involving the brand.

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