We love seeing how cycling frames and components are made and perhaps that’s what motivates our Shop Visit series? This video was sent to us by a reader and they are right, this really is right up our alley! Check it out to see how TIME makes its in-house carbon fiber frames…
#Time
tag
Radar
SRAM Acquires the Time Pedal Lineup
There are a lot of Time pedal fans out there and with good reason. Time’s design allows for easy shedding of mud or snow and has one of the most secure engagement designs on the market. Last week, SRAM acquired the entire range of road and mountain pedals, cleats, and all related patents of TIME Sport from Rossignol Group. The two companies completed the transaction on February 18, 2021. For Time loyalists, the good news is this means better distribution under the SRAM umbrella and SRAM will keep the Time name going.
Customers will continue to contact TIME for product service and support during the transition phase through mid-year 2021.
Reportage
Bob Allen’s 1989 Cook Brothers Bonzo Fury DH Bike
I don’t even know how to start this one off. It’s such a weighted story, with so many levels. First off, Bob Allen is in the MTB Hall of Fame for his photography. Then there’s the bike we’re featuring here, the last Cook Brothers Racing frame made in their original SoCal workshop. Then there’s Bob’s own career, which is tied directly to this bike and a specific photo of MTB legend Hans Ray. Then there’s the fact that Bob had only ridden this bike twice in the past twenty-some-odd years until this week’s Supper Club Shred with Alter Cycles where I was able to grab a few shots of him riding the bike… so bear with me here!
Radar
Time’s Speciale 8 Pedal is More Affordable
I’m a huge fan of Time’s Speciale 12 pedals with their metal design, refined profile, and bear-trap like engagement but the pricing – at almost $350 – was out of range for a lot of people. Time has the answer, with their new Speciale 8 Enduro pedal. It has a smaller profile and isn’t as refined looking at the 12, but at $125, who can complain?
Specs:
Colors: Black, Blue, Orange
Body material: Aluminum
Spindle material: Hollow steel
Weight: 392g / pair
Dimensions: Length – 90mm, Width – 64mm, Thickness – 21mm
Price: $125 (€150)
Availability: Late February
See more at Time!
Radar
Time’s Speciale MTB Pedals are a Much Needed Update
There are a few of us out in the world of cycling who have always ridden Time pedals. In a world seemingly dominated by Shimano clipless systems, there are still diehard fans of the French company. It’s been years since Time updated their pedal platform and believe me when I say it’s been long overdue. With recent models lasting mere months, instead of years like their predecessors, I was thinking about making the switch to Shimano. Then the Speciale was announced.
Radar
Time’s New Alpe d’Huez Road Bike
For the first time in four years, Time has released a new road bike, touting all the cycling adjectives of being lighter, faster and stiffer, with a nod to the famed climb, the Alpe d’Huez. See more information at Time.
Radar
Time’s New Speciale MTB Pedals
The Time ATAC platform is my preferred pedal for mountain and ‘all-road’ riding, so when the company announced their Speciale pedal, my interest was piqued. Made in France, at Time’s factory in Nevers, these new pedals come in a few colors, are made from 6106-T6 aluminum, feature a wide platform, adjustable pins for optimal grip and a micro-adjustable clamping system, allowing riders to tune their engagement. I’m anxiously awaiting trying these out. See more information at Time and holler at your local dealer for ordering.
